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Step 1 of 6 • Introduction

Let's solve style problems

Style Solutions

Most style problems come down to three things: scalp oil collapse, product buildup, and cuticle roughness.

Your hair either has smooth cuticles that reflect light, or rough cuticles that scatter it.

Fix the root cause and your cut maintains itself.

In the next 2 minutes, you'll identify:
🔬 Your main style killer
⚠️ What's working against your cut
🛡️ The engineering fix for your hair
✓ Your maintenance solution
🔬 Three style killers — 60s

Killer 1: Scalp oil migration—travels down shafts and collapses lift by noon

Killer 2: Product buildup—creates a film that blocks shine and weighs hair down

Killer 3: Cuticle damage—rough surfaces scatter light instead of reflecting it

One of these is your primary problem. Fix it first and everything else gets easier.

⏰ When styles fail — Timeline

Hour 1-4: Scalp oil starts migrating. Lift begins to soften if unprotected.

Hour 4-8: Product buildup attracts humidity. Frizz appears if cuticles aren't sealed.

Day 2-3: Accumulated factors compound. Most styles collapse here without intervention.

Prevention beats rescue. Address problems before they stack.

💰 Time cost of bad hair days

Without proper care: Restyle 5-7 times per week = 75-105 minutes weekly

With targeted solutions: Restyle 2-3 times per week = 30-45 minutes weekly

Time saved: 45-60 minutes per week = 39-52 hours annually

That's value beyond just looking good.

Step 2 of 6 • PHYSICS

These four problems account for most style failures

Problem Diagnosis

Identify which one affects you most.

💧
Problem — Volume Disappears by Noon

Root cause: Scalp oils traveling down hair shaft and collapsing lift

Why it happens: Natural oil production works against morning styling

The tell: Roots look flat by lunchtime, especially at crown

Quick fix preview: Scalp-balancing tonic regulates oil at the source

🌊
Problem — Ends Fuzz Up Even With Serum

Root cause: Raised cuticles catching humidity; heavy serums add weight but don't seal

Why it happens: Damaged cuticles create rough surfaces that grab moisture

The tell: Flyaways appear in humidity. Serum makes hair look greasy but not smooth.

Quick fix preview: Lightweight smoothing fluid with cuticle-sealing agents

Problem — Cut Doesn't Gleam Like Day One

Root cause: Product residue building up and blocking light reflection

Why it happens: Most products leave some buildup. It accumulates over time.

The tell: Hair looks dull even when clean. Products don't work as well.

Quick fix preview: Weekly clarifying wash resets surface without stripping

🔥
Problem — Style Won't Hold Despite Products

Root cause: Excess heat weakening style-memory bonds in hair structure

Why it happens: High temps damage proteins that create hold

The tell: Styles drop fast. More product doesn't help.

Quick fix preview: Lower heat + thermal shield preserves structure

Each of these has a targeted fix. Not random products—engineering.
Step 3 of 6 • THREATS

Professional care systems solve the root causes

Solutions

Here's how to fix each problem.

⚖️
Fix — Oil Control System

Problem solved: Volume disappearing by noon

What's different: Regulates sebum production instead of just absorbing it

Why it matters: Treats the source, not the symptom

How to use: Apply to roots before styling. Creates lift that resists oil collapse.

Result: Volume that holds 8-12 hours consistently

Fix — Cuticle Sealing System

Problem solved: Ends that fuzz up even with serum

What's different: Seals cuticles flat instead of coating with heavy oil

Why it matters: Smooth surfaces reflect light and resist humidity

How to use: Apply to mid-lengths and ends. Use half your usual serum amount.

Result: Smooth, reflective finish without weight or grease

🔄
Fix — Surface Reset System

Problem solved: Shine that fades between cuts

What's different: Removes buildup without stripping natural oils

Why it matters: Clean slate lets your products work properly again

How to use: Clarify weekly. Follow with your regular conditioner.

Result: Immediate shine improvement. Products perform like new.

🛡️
Fix — Heat Management System

Problem solved: Styles that won't hold

What's different: Protects protein structure during thermal styling

Why it matters: Preserves the bonds that create style memory

How to use: Apply before heat. Lower tool temp by 50°F.

Result: Better hold with less heat damage

You're not covering symptoms. You're fixing what breaks your cut down.
Step 4 of 6 • Solve Your Problems

Solve your style problems

Action Plan

Build your maintenance system starting with your primary issue, then add support as needed.

Most people need 2-3 products maximum. More isn't better—targeted is better.

Professional care systems solve the root causes. Each addresses one specific failure point. You're not covering symptoms—you're fixing what breaks your cut down.
Step 5 of 6 • Protection Plan

Choose your style support system

Care Plan

Build your maintenance system by identifying your primary threat first, then add supporting care as needed.

Most people need 2-3 products maximum. More isn't better—targeted is better.

Each solution below addresses one specific thing that causes style collapse. Pick what matches your main problem, and your stylist will help you prioritize if you're dealing with multiple issues.

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Step 6 of 6 • Review and Send

Your style command center

From Explore Catalog
Review

What you identified today:

Your main style killers: scalp oil, buildup, or cuticle damage
Four common problems that cause style collapse
Targeted fixes for each specific failure point
Your problem-solving plan prevents exact causes of failure

Your personalized care plan:

Today's cut service:* $95
Weekly maintenance cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Protect your keratin investment

Molecular Science

We reshaped internal bonds into a sleek, low-frizz pattern—that's why hair feels silkier than you expected. You invested significantly for months of smoothness. Most treatments last 2-3 months—yours could last 5-6 months. The next few weeks decide which one you'll get.

Keratin isn't a topcoat. It's molecular re-patterning. Set it right and it's beautiful for months. Disturb it early and cracks show up fast.

What You'll Learn:
🔬 What we just did to your bonds
⚠️ The enemies of smooth
🛡️ How to significantly extend treatment life
✓ Your keratin protection plan
🔬 What just happened? — Bond science

Think reshaping steel at the atomic level: We've broken and reformed your hair's disulfide bonds—the internal sulfur bridges that give hair its shape. These bonds used to create curl and frizz. Now they're reorganized into smooth, sleek alignment.

Not a coating—actual structural change: Surface products wash out. Keratin changes the architecture inside each strand. That's why it lasts months instead of days—and why protecting it matters so much.

The "wow" moment explained: That mirror-like shine and zero-effort smoothness you're seeing? That's your new bond pattern reflecting light evenly and lying flat without product. It's engineered physics.

⏳ The critical window — Weeks 1-3

For the first two to three weeks, your new bond pattern is most sensitive. Humidity wants to swell those fibers. Salt and chlorine can distort alignment. Too-hot tools roughen the surface.

Gentle care now often decides the difference between weeks and months of sleek. Your bonds are stable but still settling. Protect them while they fully cure.

What "curing" means: The reformed bonds are strengthening their new positions. Think of concrete that's set but still hardening. Stress it early and you compromise final strength.

💰 The real cost — Investment math

Without proper care: Treatment lasts 2-3 months. Annual cost: Significant (multiple treatments per year).

With professional care: Treatment lasts 5-6 months. Annual cost: Roughly half, plus care products.

The math: Proper care can double treatment life. That's substantial annual savings plus less chemical exposure and chair time.

Step 2 of 6 • Setting Period

The enemies of smooth

Setting Period

If a past keratin faded too fast, daily life probably chipped away at it. Humidity puffs the cuticle. Chlorine and salt lift and roughen. Unprotected heat bakes the surface. The signs: a halo of frizz in damp weather. Roughness after a swim. Predictable—and preventable.

The moments that threaten your smooth:

🏊
The Beach Swim
One swim and your smooth edges felt rough. Salt and chlorine distorted those newly reformed bonds while you were having fun in the water.

What would've stopped it: Rinsing immediately after swimming and applying a protective primer before you even got in the pool.

Start today: Keep a leave-in treatment in your beach bag. Wet your hair with it before swimming—creates a barrier.

Quick defense: Your Swim Shield — Pre-swim primer plus post-swim reset. About $1.80/week.
🔥
The Impatient Blow-Dry
You blow-dried too soon after your treatment. Those new bonds were still curing, and heat lifted the finish before it was fully set.

What would've stopped it: Air-drying for the first 72 hours, or using only cool air if you absolutely had to dry.

Start today: Set your dryer to cool and add five minutes to your routine. Your smooth will last months longer.

Quick defense: Your Cure Guard — Sulfate-free cleanse plus bond-safe shield. About $1.55/week.
💨
The Humidity Halo
A humid day and your frizz returned. Moisture swelled your fibers faster than your keratin treatment could resist.

What would've stopped it: Reapplying an anti-humidity film weekly, and a light smoothing primer before bed on humid nights.

Start today: Check tomorrow's weather. If it's humid, apply your anti-humidity shield tonight.

Quick defense: Your Weather Guard — Sealant spray plus overnight mask. About $1.65/week.
💰
The Math Moment
Two extra months of smooth means fewer retreatments and less money spent on emergency salon visits.

What would've stopped it: Nothing—you're already thinking smart. Proper care doubles bond life and significantly reduces annual keratin spending.

Start today: Label your "keratin only" products so you never accidentally grab the wrong bottle.

Quick defense: Your Longevity System — Cleanse plus primer plus shield engineered for extended results. About $2.00/week.
Predictable—and preventable. Let's look at the exact moments that matter and how to protect them.
Step 3 of 6 • Environmental Threats

Keratin-safe care

Environmental Science

Keratin-compatible, sulfate-free cleansers wash gently without dissolving the finish. Bond-aware primers and weightless oils reduce friction so sleek stays put. Heat and UV shields guard daily styling. Chelating resets remove chlorine or minerals before they do damage. This scaffolding keeps smooth intact.

🧪
Sulfate-Free Cleansing

Sulfates actively break down keratin bonds—they're designed to strip, which is exactly what your keratin can't withstand.

Why it matters: Using sulfates can cut treatment life significantly. This is the most important non-negotiable.

How it fits your life: Same shower routine, just swap the bottle. Look for "sulfate-free" on the label. Use every time you wash.

The science whisper: Sulfate-free surfactants clean without disrupting reformed bond structure. Essential protection.

Quick defense: Sulfate-free cleanser plus bond-safe conditioner. About $1.50/week.

💨
Anti-Humidity Barrier

Professional humidity shields create a hydrophobic barrier that prevents moisture from swelling fibers and disrupting your smooth.

Why it matters: Extreme humidity can temporarily swell fibers even with keratin. You need ongoing moisture protection.

How it fits your life: Apply daily before leaving the house, especially on humid days. One mist, 10 seconds to dry, then style or go.

The science whisper: Polymer barriers prevent water penetration without weighing hair down. Breathable protection.

Quick defense: Daily anti-humidity sealant plus weekly refresh treatment. About $1.70/week.

💧
Weekly Hydration

Keratin-treated hair still needs moisture—but the right kind that doesn't interfere with bond structure.

Why it matters: Dryness makes smooth feel rough. Missing surface lipids need replenishment without breaking down keratin.

How it fits your life: One deep treatment every Sunday. Apply to damp hair, wait 10 minutes, rinse thoroughly.

The science whisper: Molecular oils restore glide without disrupting reformed bonds. Maintains smoothness and suppleness.

Quick defense: Weekly keratin-safe mask plus daily lightweight oil. About $1.60/week.

🛡️
Heat & UV Protection

Your hair is more heat-tolerant with keratin—if you shield it properly and use lower temperatures.

Why it matters: You can still style with heat, but you must protect. Unshielded heat degrades the keratin coating.

How it fits your life: Spray on before any heat styling. Drop your tool temp by 50°F. You'll get the same results with better longevity.

The science whisper: Heat-activated protection specifically formulated for keratin-treated hair. Won't interfere with bond structure.

Quick defense: Keratin-safe thermal shield plus styling primer. About $1.65/week.

This scaffolding keeps smooth intact. Small habits, significant longevity gains.
Step 4 of 6 • Protection

Choose your protection

Protection Science

Choose simple strategies. Keratin-safe daily care. Primers and oils for low friction. Humidity and heat shields. Mineral resets. Glossy finish maintenance. Pick what fits your life. We'll make it easy to stick with.

Essential themes cover the non-negotiables everyone needs. Complete themes add advanced protection for challenging environments or specific activities.

The Investment Math

Without Proper Care

Treatment lasts: 2-3 months

Annual cost: $960-1280

4 treatments per year

With Professional Care

Treatment lasts: 5-6 months

Annual cost: $640 + care

Only 2 treatments per year

Pick what fits your routine. We'll build your personalized plan and have everything ready at checkout.
Step 5 of 6 • Care Selection

Lock in your smooth with the right care

Care Plan

Let's lock in your smooth with the right defenders.

These bundles are your treatment protectors. Each one guards against something specific that could undo your keratin—humidity, chlorine, mineral buildup, mechanical friction.

Choose based on your life—pool regular? Gym daily? Beach trips planned? Hard water at home? Pick accordingly. Your stylist will help fine-tune these choices.

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Step 6 of 6 • Review and Send

Your keratin command center

From Explore Catalog
Review

What you discovered today:

Keratin is molecular re-engineering, not just a coating
First 2-3 weeks determine whether you get 2 or 6 months
Humidity, chlorine, heat, and harsh cleansers are the enemies
Professional care doubles treatment life—saving money and time

Your aftercare preservation plan:

Today's keratin service:* $320
Weekly preservation cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Keep your brightness longer

Dimension Science

Remember that sun-kissed glow after your best beach vacation? That's what we're creating today—but with precision, not chance.

What makes highlights magical:

Dimension over flat: Like adding 3D to a 2D movie—suddenly everything has depth
🎯 Strategic placement: We're choosing which strands catch light, like a spotlight on your best features
🌟 Movement magic: Every head turn creates a new light pattern—you're basically wearing liquid sunshine
🎨 Custom contrast: From whisper-soft babylights to bold money pieces—it's your signature
Here's the real talk: Those foils aren't just sitting there. Each one is lifting specific strands 3-5 levels higher than your natural color. It's controlled chaos that creates perfection.
Step 2 of 6 • Tone & brightness

What shifts tone — and how to prevent it

Lifting Process

The selective lifting happening now

Inside each foil packet, lightener is breaking melanin bonds at an accelerated rate. The foil traps heat, speeding oxidation—but only for selected strands.

What's Happening in Those Foils:

  • Heat builds up 5-7°F = Your stylist can lift safely without over-processing
  • Controlled "greenhouse effect" = Even, predictable results (no hot spots)
  • Selective oxidation = Only chosen strands lighten (dimension stays intact)

What This Creates:

  • Highlighted pieces are now significantly more porous
  • They'll grab minerals faster (hello, green tinge at the pool)
  • Toner escapes quicker (that's where brass comes from)
  • Different care needs than your natural hair
Key Takeaway: Highlights are significantly more porous than your natural hair. This means they grab onto minerals, lose toner faster, and need extra protection.
Step 3 of 6 • The first few days

The first days decide weeks of brightness

Brass Science

Why highlights turn brassy (and how to stop it)

The Chemistry of Brass:

☀️ UV Exposure: Breaks down violet toner molecules first (most fragile)
💎 Hard Water Minerals: Copper and iron oxidize on porous strands (literal rust on hair)
💧 Chlorine: A toner's worst enemy—sometimes undoing weeks of color in just a few swims
🔥 Heat Styling: Opens cuticles, allows toner molecules to escape

Without Protection:

Early weeks: subtle warmth appears
Following weeks: brassiness becomes visible
Over time: tone shift becomes obvious

Key Takeaway: Your highlights are 3x more vulnerable to tone shift than single-process color. But with the right violet-based care and environmental protection, you can keep them bright for months, not weeks.
Step 4 of 6 • Protection

UV, heat, and mineral defense

Protection Science

Your brightness protection options

Good news: Everything that causes brassiness has a solution. Here's what professional care does that drugstore products can't:

What You Need vs. What It Does:

  • Fighting brass? Violet pigments sized for YOUR porosity level
  • Pool/beach plans? Chelating products that remove minerals before they turn you green
  • Daily heat styling? 450°F protection that seals toner inside
  • Sun exposure? UV filters that stop color fade at the source

What Most Products Miss:

  • Purple shampoo alone = one-size-fits-all (often over-tones or under-delivers)
  • No mineral removal = brass keeps building underneath
  • Basic heat protection = toner still escapes at high temps
  • Missing UV defense = sun undoes all your effort
💰 What This Means For Your Wallet
❌ Without the right products: Toning every 4-6 weeks
✅ With professional care: Stretch to 8+ weeks
You save: Half your toning appointments = time + money
Step 5 of 6 • Protection Plan

Keep your brightness brilliant

0 selected
Protection Plan

Time to choose your brightness defenders.

Each strategy below fights a different fade factor. These are proven combinations that actually keep highlights luminous—not just products that happen to say "blonde" on the bottle.

If you've ever thought "my highlights always turn brassy because..."—that's your answer right there. Tap what matches your reality. Your stylist will dial in the specifics.

Step 6 of 6 • Review

Your highlights plan

From Explore Catalog
Review
Today's highlights service:* Varies
Weekly care cost: $0
Step 1 of 6 • Introduction

Keep extensions beautiful between visits

Investment Science

You're now wearing a serious investment in engineered hair that could last a short time... or significantly longer. Let's aim for longer, shall we?

Your new dual-hair reality:

🌱 Your roots: Living hair with follicles, makes its own oils, can heal itself (the OG)
🌹 Your extensions: Beautiful but high-maintenance, no self-repair mode (like cut flowers)
🔗 The bonds: Each attachment point connects a weft of extensions to a small section of your natural hair
⏱️ The timeline: Tape (4-6 weeks) • Beads (6-8 weeks) • Keratin (8-10 weeks)
💸 The expensive truth:
With poor care: More frequent reinstalls = Higher annual cost
With smart care: Extended wear time = Significant savings
Example: Doubling your wear time could cut your annual investment in half
Real talk: One wrong product can dissolve those bonds overnight. But with the right routine? You'll double your wear time and halve your salon visits.
Step 2 of 6 • Care basics

Your new dual-zone reality: managing two hair types

Dual System

You're now managing two distinct hair zones: your natural hair at the roots continues to grow and produce oils, while your extension lengths require different maintenance to stay beautiful.

🌱 ROOT ZONE (Your Natural Hair)

✅ Living follicles produce oils
✅ Self-repairs and regenerates
✅ Needs oil control (not stripping)
✅ Grows about 1/2 inch monthly

🌸 LENGTH ZONE (Extensions)

⚠️ No follicle = no oil production
⚠️ Can't heal or repair itself
💧 Needs deep moisture therapy
🎨 Pre-processed and color-treated

What This Means:

  • Your attachment points connect two totally different hair types
  • Bonds carry significant stress—multiple extension strands on each natural hair
  • Wrong care for either zone = disaster for both
  • Success requires zone-specific treatment strategies
Key Takeaway: You're managing two hair types on one head. Your natural hair regenerates; extensions don't. This dual reality drives everything about your care routine.
Step 3 of 6 • Wash & dry

What shortens extension life

Emergency Prevention

Three things can turn your beautiful extensions into an emergency removal. Let's make sure none of them happen to you.

Enemy #1: Bond Destroyers

☠️ Sulfates: The nemesis of keratin bonds—gradually compromising their hold
🥥 Oil at roots: Sunday night coconut mask = Monday morning disaster
🍾 Alcohols: Make bonds brittle like old rubber bands
💣 Wrong pH: Anything over 7 weakens attachment points

Enemy #2: The Matting Timeline

Day 1: Invisible micro-tangles forming
Day 2-3: Small knots appearing at bonds
Day 4-5: Visible matting developing
Week 2: Serious detangling needed

Enemy #3: Friction & Physical Stress

🛌 Cotton pillowcase: Creates significantly more friction than silk
💇‍♀️ Aggressive brushing: Puts excessive force on attachment points
💧 Wet hair handling: Hair is significantly weaker when wet
Bottom line: Each enemy attacks differently—chemicals dissolve bonds, tangles create mats, friction causes breakage. But they're all preventable with the right routine.
Step 4 of 6 • Protect & sleep

Your protection options

Protection Science

Good news: Every threat to your extensions has a professional solution. Here's what dual-zone care does that basic products can't:

What You Need vs. What It Does:

  • Fighting bond breakdown? pH-balanced, sulfate-free formulas that clean without dissolving
  • Preventing mats? Dual moisture that treats roots differently than lengths
  • Night friction? Silk-smooth finishers that reduce tangles while you sleep
  • Oil migration? Root control that doesn't travel to bonds

What Most Products Miss:

  • One formula for all = wrong for both zones
  • Heavy oils/butters = bond slippage waiting to happen
  • High pH cleansers = gradual bond breakdown
  • No anti-matting technology = daily detangle battles
💰 What This Means For Your Investment
❌ Without dual-zone care: More frequent reinstalls
✅ With professional products: Significantly extended wear time
You save: Major money annually + less stress on natural hair
Bottom line: Professional dual-zone care isn't just better—it's specifically engineered for your two-hair reality. The right products pay for themselves in extended wear time.
Step 5 of 6 • Care plan

Build your dual-zone care routine

0 selected
Protection Plan

Let's build your extension care routine.

Managing two hair types needs coordinated care. Each bundle below respects your bonds while treating your lengths—it's a delicate balance we've already figured out for you.

Pick based on your biggest concerns—matting? Slippage? Dryness? Sleep tangles? The right routine can double wear time between move-ups. Your stylist knows your attachment type and will adjust accordingly.

Step 6 of 6 • Review

Your extensions care plan

From Explore Catalog
Review
Today's extensions service:* Varies
Weekly care cost: $0

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Browse professional products organized by service. Tap items to add them to your personalized consultation.

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Your personalized hair care blueprint

Custom-tailored solutions for your hair journey

What happens next:

Your stylist will review each selection with you
Products are matched to your specific hair needs
Everything coordinates for maximum results

Your personalized selections:

Your investment starting from: $0
Weekly hair care investment: $0
* Totals show “From” pricing using the minimum needed set. Final pricing varies by hair length and product size.

Your personalized selections are ready! The front desk will prepare everything while your stylist reviews your specific needs during consultation.