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Let's make your color last
You just invested in beautiful color—right now it's perfect. And it could stay this vibrant for 2-3 months instead of just a few weeks. The difference? A few simple habits you'll learn in the next 2 minutes.
Your color looks perfect right now. In the next 2 minutes, you'll learn exactly how to keep it that way—no complicated routines, just smart protection.
What You'll Discover:
The moments that matter most
Real color challenges (swipe to explore)
The Early Wash
Your toner looked perfect leaving the salon. You washed your hair the next morning because it felt weird not to, and by day five the tone was already slipping. Fresh color needs 72 hours to fully stabilize—washing early lifts tone before it's locked in.
What would've stopped it: Cool-water rinses only until Day 3, then a gentle shampoo. Patience is protection.
The Morning Rush
You were running late. The flat iron was cranked up hot, and you rushed through your hair in five minutes. By that afternoon, you noticed your ends looked washed out. High heat re-opens those cuticles your stylist just sealed, and pigment leaks right back out.
What would've stopped it: Lower heat and a protective barrier between your tool and your hair—especially when you're rushing.
The New House
You moved, and suddenly your color looks rusty. Same products, same routine—different water. Hard water minerals are clinging to every strand like tiny barnacles, distorting your tone and creating that dull, orangey cast.
What would've stopped it: A weekly chelating reset to strip those minerals before they build up, or rinsing with filtered water.
The Beach Trip
You spent a week in the sun, and your brunette came home three shades lighter. It wasn't your imagination—UV light was acting like slow-motion bleach the entire time, quietly breaking color molecules apart strand by strand.
What would've stopped it: A UV shield misted on before stepping outside, plus cool rinses after every beach day to close things back down.
Right now, color molecules are still locking into place—kind of like paint that's still drying. The next two or three days? That's when everything gets decided. What you do tonight and tomorrow honestly matters more than what you do next month.
How to protect what you just got
You just spotted the four things most people don't figure out until their color's already faded. You're ahead of the game.
Here's how to protect what you just invested in.
Simple protection that works (swipe to explore)
Gentle Cleansing
Professional formulas use gentler surfactants—molecularly smaller cleansers that wash without stripping pigment or roughing up your surface.
Why it matters: Harsh sulfate cleansers pry cuticles open with every wash—even if the bottle says "color-safe." Professional formulas use gentler surfactants that clean without stripping pigment.
Heat Protection
Heat styling reopens cuticles—unless you create a barrier first. Professional heat protectants shield hair so you can style without lifting tone.
Why it matters: Unprotected high-heat styling is one of the fastest ways to fade color. Each hot pass lifts a little more pigment.
Weekly Mineral Reset
Hard water deposits minerals on every strand—calcium, magnesium, iron. They build up invisibly and shift your tone warmer while blocking shine.
Why it matters: Minerals create that dull, brassy cast that makes color look cheap. No amount of toning fixes buildup—you have to remove it.
Daily UV Defense
Professional care gives you lightweight UV shields that block the sun's bleaching effect—the same way sunscreen protects your skin.
Why it matters: UV light breaks down color molecules continuously. Even cloudy days let through UV that can warm your tone.
So here's what professional care does differently. Gentler cleansers that actually clean without prying those cuticles open. UV shields block the sun's bleaching effect. Heat protectants keep your styling tools from lifting tone. And weekly mineral removal—because hard water creates that dull, brassy thing. Small habits, but they add up to months of color instead of weeks.
Build your color defense
Your stylist will review these with you and customize based on what you just discovered. Tap the categories that match your daily life.
Let's solve style problems
Most style problems come down to three things: scalp oil collapse, product buildup, and cuticle roughness.
Your hair either has smooth cuticles that reflect light, or rough cuticles that scatter it.
Fix the root cause and your cut maintains itself.
In the next 2 minutes, you'll identify:
These four problems account for most style failures
Identify which one affects you most (swipe to explore)
Problem — Volume Disappears by Noon
Root cause: Scalp oils traveling down hair shaft and collapsing lift
Why it happens: Natural oil production works against morning styling
The tell: Roots look flat by lunchtime, especially at crown
Problem — Ends Fuzz Up Even With Serum
Root cause: Raised cuticles catching humidity; heavy serums add weight but don't seal
Why it happens: Damaged cuticles create rough surfaces that grab moisture
The tell: Flyaways appear in humidity. Serum makes hair look greasy but not smooth.
Problem — Cut Doesn't Gleam Like Day One
Root cause: Product residue building up and blocking light reflection
Why it happens: Most products leave some buildup. It accumulates over time.
The tell: Hair looks dull even when clean. Products don't work as well.
Problem — Style Won't Hold Despite Products
Root cause: Excess heat weakening style-memory bonds in hair structure
Why it happens: High temps damage proteins that create hold
The tell: Styles drop fast. More product doesn't help.
Each of these has a targeted fix. Not random products—engineering.
Professional care systems solve the root causes
Here's how to fix each problem (swipe to explore)
Fix — Oil Control System
Problem solved: Volume disappearing by noon
What's different: Regulates sebum production instead of just absorbing it
Why it matters: Treats the source, not the symptom
How to use: Apply to roots before styling. Creates lift that resists oil collapse.
Fix — Cuticle Sealing System
Problem solved: Ends that fuzz up even with serum
What's different: Seals cuticles flat instead of coating with heavy oil
Why it matters: Smooth surfaces reflect light and resist humidity
How to use: Apply to mid-lengths and ends. Use half your usual serum amount.
Fix — Surface Reset System
Problem solved: Shine that fades between cuts
What's different: Removes buildup without stripping natural oils
Why it matters: Clean slate lets your products work properly again
How to use: Clarify weekly. Follow with your regular conditioner.
Fix — Heat Management System
Problem solved: Styles that won't hold
What's different: Protects protein structure during thermal styling
Why it matters: Preserves the bonds that create style memory
How to use: Apply before heat. Lower tool temp by 50°F.
You're not covering symptoms. You're fixing what breaks your cut down.
Solve your style problems
Start with your primary issue, then add support as needed. Most people need 2-3 products maximum. More isn't better—targeted is better.
Each solution below addresses one specific thing that causes style collapse. Pick what matches your main problem, and your stylist will help you prioritize if you're dealing with multiple issues.
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Keep your brightness longer
Remember that sun-kissed glow after your best beach vacation? That's what we're creating—precision, not chance. Those foils aren't just sitting there. Each lifts specific strands significantly above your natural color—controlled precision that creates perfection.
What You'll Learn:
What makes highlights warm
Real tone challenges (swipe to explore)
The Pool Week
After vacation, your blonde looks brassy. Chlorine and copper oxidized your porous strands while you were enjoying the water.
What would've stopped it: Rinsing immediately after every swim and applying a chelating treatment before your trip.
The Daily Heat Fade
Your flat iron is turning your tone warm. High temps break down violet pigments first—they're the most fragile.
What would've stopped it: Lowering your temperature to 300°F and using a tone-safe heat shield on every pass.
The Mineral Veil
Water at home leaves a film that dims shine. Iron and calcium are scattering light on your hair's surface.
What would've stopped it: A weekly clarifying treatment that removes minerals without roughing up your cuticles.
The Weekend Sun
You love the sun, but it's warming your highlights. UV is bleaching out your violet tones first, leaving you brassy.
What would've stopped it: A UV shield every morning and a hydrating mask weekly to repair any sun damage.
After vacation, your blonde looks brassy. Chlorine and copper oxidized your porous strands while you were enjoying the water. Daily heat styling turned your tone warm. High temps break down violet pigments first—they're the most fragile. Water at home leaves a film that dims shine. Iron and calcium scatter light on your surface.
Professional brightness care
Professional solutions (swipe to explore)
UV Protection
Daily UV shields block the photodegradation that causes cool tones to fade and brass to develop.
Why it matters: UV is the fastest path to warm, brassy tones. Sun exposure accelerates fade exponentially.
How it fits your life: Quick mist every morning before leaving. Reapply after swimming or every few hours in direct sun.
Mineral Removal
Weekly chelating treatments remove tone-shifting deposits from hard water, chlorine, and minerals.
Why it matters: Minerals create that dull, brassy cast. No amount of toning fixes buildup—you have to remove it.
How it fits your life: One treatment every Sunday before conditioning. Five minutes, significant difference.
Tone Maintenance
Violet-depositing treatments between salon visits refresh cool tones and counteract natural warming.
Why it matters: Highlighted hair will naturally warm over time. Gradual tone refresh prevents emergency corrections.
How it fits your life: Use once or twice weekly depending on how fast you warm. Your stylist will dial in your cadence.
Hydration Balance
Highlighted hair needs continuous moisture replacement—lightening removes lipids that must be replenished.
Why it matters: Dry highlights look dull and brassy even when tone is correct. Moisture equals brightness perception.
How it fits your life: Weekly deep hydration mask plus daily moisture mist on ends.
Pre-swim primer creates a barrier. Post-swim immediate rinse and reset treatment removes chlorine before it sets. Lower your temperature to 300°F. Use tone-safe heat shield on every pass. Your tone will last significantly longer. Weekly clarifying treatment removes minerals without roughing cuticles. Use filtered water for final rinse if you can.
Choose your brightness protection
Pick the protection that matches how you actually live. UV defense. Mineral management. Tone refresh. Heat protection. Pool and beach care. Choose what sounds like your life.
Guidance: Essential covers what everyone with highlights needs. Complete adds specialized protection for active lifestyles, hard water areas, or those who want maximum tone longevity.
Keep extensions beautiful between visits
You're wearing a serious investment in engineered hair that could last a short time… or significantly longer—let's aim for longer. Extensions need smooth, gentle care to keep attachments secure and lengths polished. Friction, harsh cleansers, and unmanaged heat are the usual troublemakers.
What You'll Learn:
The moments that cause problems
Real extension challenges (swipe to explore)
The Morning Tangles
You wake to tiny knots near attachments. Friction and gravity tightened strands while you slept.
What would've stopped it: A loose braid and a silk pillowcase to reduce friction overnight.
The Wash-Day Slip
One wrong shampoo and you lost a weft. Sulfates and oils dissolved your bond adhesive.
What would've stopped it: Using only bond-safe cleansers and keeping conditioner away from your attachment points.
The Heat Mistake
You curled fast and felt the ends crisp. High heat softened your extensions' coating.
What would've stopped it: Using a heat shield and testing the temperature on a small section first.
The Dry Week
You've skipped conditioning and your ends feel scratchy. Extensions can't self-repair—they need added moisture.
What would've stopped it: A weekly deep mask and a daily hydration mist, every single week without skipping.
You wake to tiny knots near attachments. Friction and gravity tightened strands while you slept. One wrong shampoo and you lost a weft—sulfates and oils dissolved your bond adhesive. You curled fast and felt the ends crisp. High heat softened your extensions' coating.
Extension-safe care
Extension-safe solutions (swipe to explore)
Bond-Safe Cleansing
Sulfate-free, extension-compatible formulas clean without weakening or dissolving attachment adhesive.
Why it matters: One wrong product can compromise bonds overnight. This is your most critical non-negotiable.
How it fits your life: Focus shampoo on scalp only. Dilute in hands first. Keep conditioner mid-lengths down, stopping well above bonds.
Friction Reduction
Silk pillowcases and protective braiding eliminate the overnight friction that creates tangles near bonds.
Why it matters: Cotton creates mechanical stress that tightens knots at attachment points. Prevention is easier than correction.
How it fits your life: Loose braid before bed with a silk scrunchie. Sleep on silk or satin. Two-minute routine with massive payoff.
Thermal Protection
Extensions can't self-repair heat damage—once it's done, it's permanent. Lower temps and shields are essential.
Why it matters: High heat softens the protective coating on extensions and can compromise their structure permanently.
How it fits your life: Spray heat protectant before any styling. Lower your tool temp by 50°F. Test on a small section first.
Continuous Hydration
Extensions have no follicles producing natural oils—moisture must be added consistently and intentionally.
Why it matters: Dry extensions tangle more, look dull, and have shorter lifespans. Hydration equals longevity.
How it fits your life: Weekly deep mask on mid-lengths and ends. Daily light mist. Focus moisture where extensions are, not where bonds are.
Loose braid and silk pillowcase reduce friction overnight. Your bonds will thank you tomorrow. Use only bond-safe cleansers. Keep conditioner away from attachment points. Check every product label. Lower your tool temp by 50 degrees. Extensions need gentler heat than natural hair.
Choose your extension care
Choose simple strategies. Bond-safe cleansing. Friction reduction. Thermal protection. Continuous hydration. Pick what fits your life. We'll make it easy to maintain.
Guidance: Essential covers the non-negotiables every extension wearer needs. Complete adds specialized care for active lifestyles or those wanting maximum longevity.
Protect your keratin investment
We reshaped internal bonds into a sleek, low-frizz pattern—that's why hair feels silkier than you expected. You invested significantly for months of smoothness. Most treatments last 2-3 months—yours could last 5-6 months. The next few weeks decide which one you'll get.
Keratin isn't a topcoat. It's molecular re-patterning. Set it right and it's beautiful for months. Disturb it early and cracks show up fast.
What You'll Learn:
What threatens your smooth
The moments that threaten your smooth (swipe)
The Beach Swim
One swim and your smooth edges felt rough. Salt and chlorine distorted those newly reformed bonds while you were having fun in the water.
What would've stopped it: Rinsing immediately after swimming and applying a protective primer before you even got in the pool.
Start today: Keep a leave-in treatment in your beach bag. Wet your hair with it before swimming—creates a barrier.
The Impatient Blow-Dry
You blow-dried too soon after your treatment. Those new bonds were still curing, and heat lifted the finish before it was fully set.
What would've stopped it: Air-drying for the first 72 hours, or using only cool air if you absolutely had to dry.
Start today: Set your dryer to cool and add five minutes to your routine. Your smooth will last months longer.
The Humidity Halo
A humid day and your frizz returned. Moisture swelled your fibers faster than your keratin treatment could resist.
What would've stopped it: Reapplying an anti-humidity film weekly, and a light smoothing primer before bed on humid nights.
Start today: Check tomorrow's weather. If it's humid, apply your anti-humidity shield tonight.
The Math Moment
Two extra months of smooth means fewer retreatments and less money spent on emergency salon visits.
What would've stopped it: Nothing—you're already thinking smart. Proper care doubles bond life and significantly reduces annual keratin spending.
Start today: Label your "keratin only" products so you never accidentally grab the wrong bottle.
If a past keratin faded too fast, daily life probably chipped away at it. Humidity puffs the cuticle. Chlorine and salt lift and roughen. Unprotected heat bakes the surface. The signs: a halo of frizz in damp weather. Roughness after a swim. Predictable—and preventable.
Keratin-safe care
Professional keratin care (swipe to explore)
Sulfate-Free Cleansing
Sulfates actively break down keratin bonds—they're designed to strip, which is exactly what your keratin can't withstand.
Why it matters: Using sulfates can cut treatment life significantly. This is the most important non-negotiable.
How it fits your life: Same shower routine, just swap the bottle. Look for "sulfate-free" on the label. Use every time you wash.
Anti-Humidity Barrier
Professional humidity shields create a hydrophobic barrier that prevents moisture from swelling fibers and disrupting your smooth.
Why it matters: Extreme humidity can temporarily swell fibers even with keratin. You need ongoing moisture protection.
How it fits your life: Apply daily before leaving the house, especially on humid days. One mist, 10 seconds to dry, then style or go.
Weekly Hydration
Keratin-treated hair still needs moisture—but the right kind that doesn't interfere with bond structure.
Why it matters: Dryness makes smooth feel rough. Missing surface lipids need replenishment without breaking down keratin.
How it fits your life: One deep treatment every Sunday. Apply to damp hair, wait 10 minutes, rinse thoroughly.
Heat & UV Protection
Your hair is more heat-tolerant with keratin—if you shield it properly and use lower temperatures.
Why it matters: You can still style with heat, but you must protect. Unshielded heat degrades the keratin coating.
How it fits your life: Spray on before any heat styling. Drop your tool temp by 50°F. You'll get the same results with better longevity.
Keratin-compatible, sulfate-free cleansers wash gently without dissolving the finish. Bond-aware primers and weightless oils reduce friction so sleek stays put. Heat and UV shields guard daily styling. Chelating resets remove chlorine or minerals before they do damage. This scaffolding keeps smooth intact.
Build your longevity system
Choose simple strategies. Keratin-safe daily care. Primers and oils for low friction. Humidity and heat shields. Mineral resets. Glossy finish maintenance. Pick what fits your life. We'll make it easy to stick with.
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