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Step 1 of 6 • Introduction

Your color is more than art—it's chemistry

Color Science

Color is artistry, but it's also chemistry at its most precise. Every strand is wrapped in tiny roof-tile-like cuticles that control how light reflects.

When cuticles lie flat, you see glossy color. When they lift, light scatters and color looks dull. Your stylist manages this balance with every brushstroke — what you see isn't luck, it's engineered chemistry.

Step 2 of 6 • Hair Chemistry

The molecular ballet happening right now

Molecular Process

Right now, cuticles are opening just enough to let pigment lock deep inside. It's a precise balancing act—too much and strength is lost, too little and tone won't hold.

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Precision pH Control

Just enough alkalinity to open cuticles without damaging structure.

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Pigment Setting

Molecules are linking together, forming larger chains that lock inside your hair.

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Managed Timing

Every minute is measured for maximum color deposit with minimal damage.

Professional precision: Your color's future depends on how gently those cuticles close and how you care for them in the coming days.
Step 3 of 6 • Critical Window

Why color doesn't stay perfect

Critical Period

Blonde turning brassy, brunette looking flat, red fading fast? Here's what's attacking your color:

The real culprits behind fade:

💎 Minerals in water cling like barnacles, distorting tone
☀️ UV rays break apart color molecules like bleach
🔥 Heat tools pry cuticles open, letting pigments escape
🧴 Harsh cleansers strip protective layers
Your stylist's work is beautiful science. Understanding these forces helps you protect against them.
Step 4 of 6 • Professional Products

The science behind salon shine

Product Science

Why does your hair look shinier when you leave the salon? Professional care is engineered to protect your color investment:

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Gentle cleansers

Sized to clean without stripping pigment or opening cuticles.

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Bond repair

Reconnects weakened sulfur bridges—molecular repair, not marketing.

🛡️
UV protection

Invisible armor that prevents color molecules from breaking down.

This is molecular physics. Professional systems make color last 3x longer—your stylist's recommendations aren't extras, they're essentials.
Step 5 of 6 • Protection Plan

Now pick your protection strategies

Protection Plan
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Step 6 of 6 • Review and Send

Your color command center

From Explore Catalog
Review

What you discovered today:

Cuticles are like roof tiles—when flat, they create shine
Minerals, UV, heat, and harsh cleansers are the real fade culprits
Professional molecules are smaller and gentler—that's the science
Your protection plan addresses each threat specifically

Your personalized protection plan:

Today's color service:* $175
Protection plan total: $0
Weekly protection cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 3 of 3 · Review and Send

Your selections

All set!

We'll have your selections ready at checkout.

Your plan is ready!
Your stylist will review this with you and customize everything for your needs.

Add your name for quick checkout.
Step 1 of 6 • Introduction

Your cut is more than styling—it's precision engineering

Cut Engineering

Every snip and layer is precision engineering. Angle, graduation, taper—all designed around how your hair grows, reflects light, and falls into place.

Each strand has tiny cuticles. When they lie flat, your hair shines like glass. When they lift, light scatters and styles collapse faster.

Your stylist aligns fiber, shape, and reflection — so your hair behaves better until your next visit.
Step 2 of 6 • Physics of Shine

The physics of shine

Light Physics

Shine is physics. Flat cuticles bounce light uniformly (mirror-like shine). Raised cuticles scatter light everywhere (dull, frizzy look).

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Specular Reflection

Flat cuticles create mirror-like shine.

Light Scattering

Raised cuticles make even healthy hair look dull.

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Engineered Finish

Professional products keep cuticles sealed flat for lasting shine.

That salon shine isn't magic — it's engineered reflection.
Step 3 of 6 • Scalp Foundation

Why styles lose their shape

Style Science

Cut looked incredible day one but collapsed after a few days? Here's why:

Real culprits behind style collapse:

💧 Scalp oils weigh down roots, crush volume
🧴 Product residue builds up, collapses shape
💨 Humidity swells fibers, erases smooth lines
🔥 Heat tools dry cuticles, styles wilt sooner
It's not the scissors, it's the science of upkeep. When scalp balance is off, hair refuses to cooperate.
Step 4 of 6 • Professional Maintenance

The science behind salon styles

Styling Science

The difference you feel leaving the salon:

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Scalp balance

Reset oil production so lift holds instead of collapsing.

Lightweight oils

Smooth cuticles without weight, create mirror-finish shine.

🎯
Style memory

Give hair the ability to "bounce back" instead of falling flat.

This is the hidden scaffolding behind lasting style. Without it, physics wins—oils collapse, humidity frizzes, shine scatters.
Step 5 of 6 • Protection Plan

Choose your style support system

Care Plan
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Step 6 of 6 • Review and Send

Your style command center

From Explore Catalog
Review

What you discovered today:

Shine is physics—specular reflection from flat cuticles
Scalp oils, residue, humidity, and heat collapse styles
Professional primers and finishes give memory without weight
Your care plan addresses each challenge specifically

Your personalized care plan:

Today's cut service:* $95
Care plan total: $0
Weekly maintenance cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Your transformation is molecular engineering

Molecular Science

Your keratin service is molecular re-engineering. We've broken and reformed your hair's disulfide bonds in a new, sleek pattern.

Like reshaping steel at the molecular level—bonds that created curl and frizz are now reorganized into smooth alignment. This is structural transformation, not surface treatment.

The right care keeps bonds aligned for months. The wrong care undoes them in weeks.
Step 2 of 6 • Setting Period

Bond setting and sensitivity

Setting Period

For 2-3 weeks, reshaped bonds are sensitive. Like poured concrete—it looks solid but is still curing underneath.

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Molecular Vulnerability

New bonds are stabilizing. Salt, chlorine, and harsh cleansers disrupt this.

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Sulfate-Free Required

Sulfates strip the keratin coating protecting your new bond pattern.

Time = Strength

Gentle care now adds weeks to your smoothness later.

First weeks determine if your treatment lasts 2 months or 6.
Step 3 of 6 • Environmental Threats

Why results fade

Environmental Science

Daily challenges can undo your molecular transformation:

Real threats to smoothness:

💨 Humidity swells fibers, frizz returns
🏊 Chlorine and salt break down the keratin shield
🔥 Unprotected heat damages bond alignment
🧴 Harsh cleansers strip keratin, shortening longevity
Understanding these forces helps you defend against them — the difference between 2 months and 6 months of smoothness.
Step 4 of 6 • Protection

The science of lasting smoothness

Protection Science

What actually protects your molecular investment:

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Sulfate-free cleansers

Clean without stripping the protective coating.

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Molecular oils

Reduce friction, seal sleekness, prevent tangles.

🛡️
Heat protection

Invisible armor protecting bonds from damage.

Professional care doubles your treatment life — protecting your $320+ investment while saving money and time.
Step 5 of 6 • Care Selection

Lock in your smooth with the right care

Care Plan
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Step 6 of 6 • Review and Send

Your keratin command center

From Explore Catalog
Review

What you discovered today:

Keratin is molecular re-engineering, not just a coating
First 2-3 weeks determine whether you get 2 or 6 months
Humidity, chlorine, heat, and harsh cleansers are the enemies
Professional care doubles treatment life—saving money and time

Your aftercare preservation plan:

Today's keratin service:* $320
Preservation plan total: $0
Weekly preservation cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Keep your brightness longer

Dimension Science

Creating that sun-kissed glow with precision, not chance.

What makes highlights magical:

Dimension over flat: Adding 3D depth to your color
🎯 Strategic placement: Choosing which strands catch light
🌟 Movement magic: Every turn creates new light patterns
🎨 Custom contrast: From babylights to bold pieces
Each foil lifts specific strands 3-5 levels higher. Controlled chemistry that creates perfection.
Step 2 of 6 • Tone & brightness

What shifts tone — and how to prevent it

Lifting Process

Inside each foil, lightener breaks melanin bonds. Heat speeds oxidation, but only for selected strands.

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Controlled Heat

Foils trap 5-7°F for safe lifting without over-processing.

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Selective Process

Only chosen strands lighten, keeping dimension intact.

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Increased Porosity

Highlights grab minerals faster and lose toner quicker.

Highlights are more porous than natural hair — they need extra protection.
Step 3 of 6 • The first few days

The first days decide weeks of brightness

Brass Science

Why highlights turn brassy:

Chemistry of brass:

☀️ UV exposure breaks down violet toner first
💎 Hard water minerals oxidize on porous strands
💧 Chlorine undoes weeks of toner in a few swims
🔥 Heat styling opens cuticles, toner escapes
Highlights are 3x more vulnerable to tone shift. Right care keeps them bright for months, not weeks.
Step 4 of 6 • Protection

UV, heat, and mineral defense

Protection Science

Everything that causes brassiness has a solution:

💜
Violet pigments

Sized for your porosity level, not one-size-fits-all.

🏊
Mineral removal

Chelating products prevent green tinge before it starts.

🛡️
Heat + UV shields

Seal toner inside, stop fade at the source.

Professional care stretches toning from 4-6 weeks to 8+ weeks — saving time and money.
Step 5 of 6 • Protection Plan

Keep your brightness brilliant

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Protection Plan
Step 6 of 6 • Review

Your highlights plan

From Explore Catalog
Review
Today's highlights service:* Varies
Products subtotal: $0
Weekly care cost: $0
Step 1 of 6 • Introduction

Keep extensions beautiful between visits

Investment Science

You're wearing a serious investment that could last a short time... or significantly longer.

Your dual-hair reality:

🌱 Your roots: Living hair that makes oils, heals itself
🌹 Extensions: Beautiful but high-maintenance, no self-repair
🔗 Bonds: Attachment points connecting wefts to natural hair
Smart care doubles wear time — cutting your annual investment in half.
Real talk: One wrong product can dissolve those bonds overnight. But with the right routine? You'll double your wear time and halve your salon visits.
Step 2 of 6 • Care basics

Your new dual-zone reality: managing two hair types

Dual System

Managing two distinct hair zones: natural hair at roots (produces oils, self-repairs) vs extensions (no follicles, needs moisture).

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Root Zone

Living follicles produce oils, self-repair, grow monthly.

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Length Zone

No oil production, can't heal, needs deep moisture.

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Bond Stress

Attachment points connect two different hair types under tension.

Success requires zone-specific care for these two completely different hair types.
Step 3 of 6 • Wash & dry

What shortens extension life

Emergency Prevention

Three things can turn extensions into emergency removal:

Bond destroyers:

☠️ Sulfates gradually compromise bond hold
🥥 Oil at roots causes slippage disasters
🍾 Alcohols make bonds brittle
💣 Wrong pH weakens attachment points
Matting progresses fast — invisible tangles become serious problems within days.

Physical stress factors:

🛌 Cotton pillowcase creates more friction than silk
💇‍♀️ Aggressive brushing puts force on attachment points
💧 Wet handling when hair is weakest
Bottom line: Each enemy attacks differently—chemicals dissolve bonds, tangles create mats, friction causes breakage. But they're all preventable with the right routine.
Step 4 of 6 • Protect & sleep

Your protection options

Protection Science

Every threat to extensions has a professional solution:

🧪
pH-balanced cleansers

Clean without dissolving bonds.

💧
Dual-zone moisture

Treats roots differently than lengths.

🛡️
Anti-matting technology

Reduces friction and tangles while you sleep.

Professional dual-zone care extends wear time — paying for itself in fewer reinstalls.
Step 5 of 6 • Care plan

Build your dual-zone care routine

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Protection Plan
Step 6 of 6 • Review

Your extensions care plan

From Explore Catalog
Review
Today's extensions service:* Varies
Products subtotal: $0
Weekly care cost: $0
Explore Catalog

Shop the full collection

Essential shows the focused core sets recommended most often; Complete shows our full, expanded options for deeper customization.

Review and Send

Your personalized hair care blueprint

Custom-tailored solutions for your hair journey

What happens next:

Your stylist will review each selection with you
Products are matched to your specific hair needs
Everything coordinates for maximum results

Your personalized selections:

Your investment starting from: $0
Weekly hair care investment: $0
* Totals show “From” pricing using the minimum needed set. Final pricing varies by hair length and product size.

Your personalized selections are ready! The front desk will prepare everything while your stylist reviews your specific needs during consultation.