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Let's make your color last

Color Science

You just invested in beautiful color. Most people see it fade in 2-3 weeks. But yours could stay vibrant for 2-3 months—the difference is just a few simple habits.

Your color looks perfect right now. In the next 2 minutes, you'll learn exactly how to keep it that way—no complicated routines, just smart protection.

What You'll Discover:

🔬 What's happening inside your hair right now

⚠️ The everyday moments that steal your shine

🛡️ Simple protection that becomes automatic

✓ Your personal color care plan

The moments that matter most

Threats

Real color challenges (swipe to explore)

🏖️

The Beach Trip

You spent a week in the sun, and your brunette came home three shades lighter. It wasn't your imagination—UV light was acting like slow-motion bleach the entire time, quietly breaking color molecules apart strand by strand.

What would've stopped it: A UV shield misted on before stepping outside, plus cool rinses after every beach day to close things back down.

✓ Start today: Keep a UV protectant in your beach bag. Ten seconds of misting before you walk out saves weeks of color.

🏠

The New House

You moved, and suddenly your color looks rusty. Same products, same routine—different water. Hard water minerals are clinging to every strand like tiny barnacles, distorting your tone and creating that dull, orangey cast.

What would've stopped it: A weekly chelating reset to strip those minerals before they build up, or rinsing with filtered water.

✓ Start today: Grab a shower filter or add a chelating spray to your weekly routine. Once a week, five minutes, problem solved.

🔥

The Morning Rush

You were running late. The flat iron was cranked up hot, and you rushed through your hair in five minutes. By that afternoon, you noticed your ends looked washed out. High heat re-opened those cuticles your stylist just sealed, and pigment leaked right back out.

What would've stopped it: Dialing the heat down to 300°F and using a thermal shield on every single pass, even when you're rushing.

✓ Start today: Check your iron's temp dial right now. If it's above 300°F, turn it down. Your color will thank you tomorrow.

🚿

The Early Wash

Your toner looked perfect leaving the salon. You washed your hair the next morning because it felt weird not to, and by day five the tone was already slipping. Fresh color needs 72 hours to fully stabilize—washing early lifts tone before it's locked in.

What would've stopped it: Cool-water rinse only for 48 hours, then gentle shampoo on day three. Patience is protection.

✓ Start today: Stock dry shampoo and a good leave-in. Next time you color, give it three full days before shampooing.

← Swipe to explore more →

Right now, color molecules are still locking into place—kind of like paint that's still drying. The next two or three days? That's when everything gets decided. What you do tonight and tomorrow honestly matters more than what you do next month.

How to protect what you just got

Why Pro Care

Simple protection that works (swipe to explore)

☀️

Daily UV Defense

Professional care gives you lightweight UV shields that block the sun's bleaching effect—the same way sunscreen protects your skin.

Why it matters: UV light breaks down color molecules continuously. Even cloudy days let through UV that can warm your tone.

✓ How it fits your life: Quick mist every morning before you leave the house. Takes five seconds. Reapply after swimming.

🧴

Gentle Cleansing

Professional formulas use gentler surfactants—molecularly smaller cleansers that wash without stripping pigment or roughing up your surface.

Why it matters: Drugstore shampoos use harsh detergents that pry cuticles open with every wash. That lifts color out in days.

✓ How it fits your life: Same shower routine, just swap the bottle. Use every time you wash. Cool water rinse at the end seals everything.

💧

Weekly Mineral Reset

Hard water deposits minerals on every strand—calcium, magnesium, iron. They build up invisibly and shift your tone warmer while blocking shine.

Why it matters: Minerals create that dull, brassy cast that makes color look cheap. No amount of toning fixes buildup—you have to remove it.

✓ How it fits your life: One five-minute treatment every Sunday. Apply, wait, rinse. That's it. Keeps your tone clear and your shine high.

🔥

Heat Protection

Every pass of your flat iron or curling wand reopens cuticles—unless you shield them first. Heat protectants create a thermal barrier that locks pigment in.

Why it matters: Unprotected heat styling cuts color life significantly. Each hot pass lifts a little more tone.

✓ How it fits your life: Mist on damp hair before blow-drying, or on dry hair before hot tools. Let it dry for 10 seconds, then style normally.

← Swipe to explore more →

So here's what professional care does differently. Gentler cleansers that actually clean without prying those cuticles open. UV shields block the sun's bleaching effect. Heat protectants keep your styling tools from lifting tone. And weekly mineral removal—because hard water creates that dull, brassy thing. Small habits, but they add up to months of color instead of weeks.

Build your color defense

Protection Plan

                                  Ready to Shop? Build Your Color Defense

                                  Each strategy below is designed for specific challenges. Pick what fits your lifestyle—your stylist will review and customize at checkout.

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Let's solve style problems

Style Solutions

Most style problems come down to three things: scalp oil collapse, product buildup, and cuticle roughness.

Your hair either has smooth cuticles that reflect light, or rough cuticles that scatter it.

Fix the root cause and your cut maintains itself.

In the next 2 minutes, you'll identify:

🔬 Your main style killer

⚠️ What's working against your cut

🛡️ The engineering fix for your hair

✓ Your maintenance solution

These four problems account for most style failures

Problem Diagnosis

Identify which one affects you most (swipe to explore)

💧

Problem — Volume Disappears by Noon

Root cause: Scalp oils traveling down hair shaft and collapsing lift

Why it happens: Natural oil production works against morning styling

The tell: Roots look flat by lunchtime, especially at crown

Quick fix preview: Scalp-balancing tonic regulates oil at the source

🌊

Problem — Ends Fuzz Up Even With Serum

Root cause: Raised cuticles catching humidity; heavy serums add weight but don't seal

Why it happens: Damaged cuticles create rough surfaces that grab moisture

The tell: Flyaways appear in humidity. Serum makes hair look greasy but not smooth.

Quick fix preview: Lightweight smoothing fluid with cuticle-sealing agents

✨

Problem — Cut Doesn't Gleam Like Day One

Root cause: Product residue building up and blocking light reflection

Why it happens: Most products leave some buildup. It accumulates over time.

The tell: Hair looks dull even when clean. Products don't work as well.

Quick fix preview: Weekly clarifying wash resets surface without stripping

🔥

Problem — Style Won't Hold Despite Products

Root cause: Excess heat weakening style-memory bonds in hair structure

Why it happens: High temps damage proteins that create hold

The tell: Styles drop fast. More product doesn't help.

Quick fix preview: Lower heat + thermal shield preserves structure

← Swipe to explore more →

Each of these has a targeted fix. Not random products—engineering.

Professional care systems solve the root causes

Solutions

Here's how to fix each problem (swipe to explore)

⚖️

Fix — Oil Control System

Problem solved: Volume disappearing by noon

What's different: Regulates sebum production instead of just absorbing it

Why it matters: Treats the source, not the symptom

How to use: Apply to roots before styling. Creates lift that resists oil collapse.

Result: Volume that holds 8-12 hours consistently

✨

Fix — Cuticle Sealing System

Problem solved: Ends that fuzz up even with serum

What's different: Seals cuticles flat instead of coating with heavy oil

Why it matters: Smooth surfaces reflect light and resist humidity

How to use: Apply to mid-lengths and ends. Use half your usual serum amount.

Result: Smooth, reflective finish without weight or grease

🔄

Fix — Surface Reset System

Problem solved: Shine that fades between cuts

What's different: Removes buildup without stripping natural oils

Why it matters: Clean slate lets your products work properly again

How to use: Clarify weekly. Follow with your regular conditioner.

Result: Immediate shine improvement. Products perform like new.

🛡️

Fix — Heat Management System

Problem solved: Styles that won't hold

What's different: Protects protein structure during thermal styling

Why it matters: Preserves the bonds that create style memory

How to use: Apply before heat. Lower tool temp by 50°F.

Result: Better hold with less heat damage

← Swipe to explore more →

You're not covering symptoms. You're fixing what breaks your cut down.

Solve your style problems

Action Plan

                                  Build your maintenance system

                                  Start with your primary issue, then add support as needed. Most people need 2-3 products maximum. More isn't better—targeted is better.

                                  Each solution below addresses one specific thing that causes style collapse. Pick what matches your main problem, and your stylist will help you prioritize if you're dealing with multiple issues.

Step 3 of 4 • Critical Window

Why color doesn't stay perfect

Critical Period

If you've ever noticed blonde turning brassy after a vacation, brunette looking flat after weeks of styling, or red fading too fast, you've seen these forces at work:

The real culprits behind color fade:

💎 Minerals in water act like tiny barnacles, clinging to strands and distorting tone

☀️ UV rays behave like bleach, breaking apart the molecules that give hair its color

🔥 Heat tools pry cuticles open again and again, letting pigments leak out

🧴 Harsh cleansers strip protective lipids, leaving hair raw and unprotected

Your stylist's work is beautiful science. But without daily defense, real life chips away at it faster than you'd think. The good news? Understanding these forces helps you protect against them.

Step 4 of 4 • Professional Products

The science behind salon shine

Product Science

So why does your hair look shinier, softer, and richer when you leave the salon? It isn't just the blow-dry. Professional care is engineered to support the chemistry you just invested in:

🧪

Smaller, gentler cleansers

Professional molecules wash without stripping pigment—they're sized to clean without prying cuticles open.

🔗

Bond-building actives

These reconnect the sulfur bridges that coloring weakens—it's not marketing, it's molecular repair.

💧

Chelating systems remove mineral buildup without harshness

Like a gentle reset for your hair's surface.

🛡️

Heat and UV shields

Act like invisible armor against daily wear—protecting color molecules from breaking down.

This isn't hype. It's molecular physics. Your color lasts 3x longer when you use salon systems—and why the "little extras" recommended by your stylist aren't extras at all. They're the difference between color that turns heads for weeks and color that fades after a handful of washes.

Step 5 of 6 • Protection Plan

Now pick your protection strategies

Protection Plan

Here's the fun part—time to build your color defense system.

Below you'll see different care strategies, each designed for a specific challenge. These aren't random products thrown together—they're carefully matched sets that work as a team to protect your color investment.

Tap any that match your hair life—daily heat styling? Pool regular? Minerals in your water? Your stylist will review these with you, so explore freely and pick what sounds like you.

0 items selected

Step 6 of 6 • Review and Send

Your color command center

From Explore Catalog

Review

What you discovered today:

✓ Cuticles are like roof tiles—when flat, they create shine

✓ Minerals, UV, heat, and harsh cleansers are the real fade culprits

✓ Professional molecules are smaller and gentler—that's the science

✓ Your protection plan addresses each threat specifically

Your personalized protection plan:

Today's color service:^* $175

                                Weekly protection cost:
                                $0
                            

* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 3 of 3 · Review and Send

Your selections

All set!

We'll have your selections ready at checkout.

Review

Step 1 of 6 • Introduction

Let's solve style problems

Style Solutions

Most style problems come down to three things: scalp oil collapse, product buildup, and cuticle roughness.

Your hair either has smooth cuticles that reflect light, or rough cuticles that scatter it.

Fix the root cause and your cut maintains itself.

In the next 2 minutes, you'll identify:

🔬 Your main style killer
⚠️ What's working against your cut
🛡️ The engineering fix for your hair
✓ Your maintenance solution

🔬 Three style killers — 60s

Killer 1: Scalp oil migration—travels down shafts and collapses lift by noon

Killer 2: Product buildup—creates a film that blocks shine and weighs hair down

Killer 3: Cuticle damage—rough surfaces scatter light instead of reflecting it

One of these is your primary problem. Fix it first and everything else gets easier.

⏰ When styles fail — Timeline

Hour 1-4: Scalp oil starts migrating. Lift begins to soften if unprotected.

Hour 4-8: Product buildup attracts humidity. Frizz appears if cuticles aren't sealed.

Day 2-3: Accumulated factors compound. Most styles collapse here without intervention.

Prevention beats rescue. Address problems before they stack.

💰 Time cost of bad hair days

Without proper care: Restyle 5-7 times per week = 75-105 minutes weekly

With targeted solutions: Restyle 2-3 times per week = 30-45 minutes weekly

Time saved: 45-60 minutes per week = 39-52 hours annually

That's value beyond just looking good.

Step 2 of 6 • PHYSICS

These four problems account for most style failures

Problem Diagnosis

Identify which one affects you most.

💧

Problem — Volume Disappears by Noon

Root cause: Scalp oils traveling down hair shaft and collapsing lift

Why it happens: Natural oil production works against morning styling

The tell: Roots look flat by lunchtime, especially at crown

Quick fix preview: Scalp-balancing tonic regulates oil at the source

🌊

Problem — Ends Fuzz Up Even With Serum

Root cause: Raised cuticles catching humidity; heavy serums add weight but don't seal

Why it happens: Damaged cuticles create rough surfaces that grab moisture

The tell: Flyaways appear in humidity. Serum makes hair look greasy but not smooth.

Quick fix preview: Lightweight smoothing fluid with cuticle-sealing agents

✨

Problem — Cut Doesn't Gleam Like Day One

Root cause: Product residue building up and blocking light reflection

Why it happens: Most products leave some buildup. It accumulates over time.

The tell: Hair looks dull even when clean. Products don't work as well.

Quick fix preview: Weekly clarifying wash resets surface without stripping

🔥

Problem — Style Won't Hold Despite Products

Root cause: Excess heat weakening style-memory bonds in hair structure

Why it happens: High temps damage proteins that create hold

The tell: Styles drop fast. More product doesn't help.

Quick fix preview: Lower heat + thermal shield preserves structure

Each of these has a targeted fix. Not random products—engineering.

Step 3 of 6 • THREATS

Professional care systems solve the root causes

Solutions

Here's how to fix each problem.

⚖️

Fix — Oil Control System

Problem solved: Volume disappearing by noon

What's different: Regulates sebum production instead of just absorbing it

Why it matters: Treats the source, not the symptom

How to use: Apply to roots before styling. Creates lift that resists oil collapse.

Result: Volume that holds 8-12 hours consistently

✨

Fix — Cuticle Sealing System

Problem solved: Ends that fuzz up even with serum

What's different: Seals cuticles flat instead of coating with heavy oil

Why it matters: Smooth surfaces reflect light and resist humidity

How to use: Apply to mid-lengths and ends. Use half your usual serum amount.

Result: Smooth, reflective finish without weight or grease

🔄

Fix — Surface Reset System

Problem solved: Shine that fades between cuts

What's different: Removes buildup without stripping natural oils

Why it matters: Clean slate lets your products work properly again

How to use: Clarify weekly. Follow with your regular conditioner.

Result: Immediate shine improvement. Products perform like new.

🛡️

Fix — Heat Management System

Problem solved: Styles that won't hold

What's different: Protects protein structure during thermal styling

Why it matters: Preserves the bonds that create style memory

How to use: Apply before heat. Lower tool temp by 50°F.

Result: Better hold with less heat damage

You're not covering symptoms. You're fixing what breaks your cut down.

Step 4 of 6 • Solve Your Problems

Solve your style problems

Action Plan

Build your maintenance system starting with your primary issue, then add support as needed.

Most people need 2-3 products maximum. More isn't better—targeted is better.

Professional care systems solve the root causes. Each addresses one specific failure point. You're not covering symptoms—you're fixing what breaks your cut down.

Step 5 of 6 • Protection Plan

Choose your style support system

Care Plan

Build your maintenance system by identifying your primary threat first, then add supporting care as needed.

Most people need 2-3 products maximum. More isn't better—targeted is better.

Each solution below addresses one specific thing that causes style collapse. Pick what matches your main problem, and your stylist will help you prioritize if you're dealing with multiple issues.

0 items selected

Step 6 of 6 • Review and Send

Your style command center

From Explore Catalog

Review

What you identified today:

✓ Your main style killers: scalp oil, buildup, or cuticle damage

✓ Four common problems that cause style collapse

✓ Targeted fixes for each specific failure point

✓ Your problem-solving plan prevents exact causes of failure

Your personalized care plan:

Today's cut service:^* $95

                                Weekly maintenance cost:
                                $0
                            

* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Protect your keratin investment

Molecular Science

We reshaped internal bonds into a sleek, low-frizz pattern—that's why hair feels silkier than you expected. You invested significantly for months of smoothness. Most treatments last 2-3 months—yours could last 5-6 months. The next few weeks decide which one you'll get.

Keratin isn't a topcoat. It's molecular re-patterning. Set it right and it's beautiful for months. Disturb it early and cracks show up fast.

What You'll Learn:

🔬 What we just did to your bonds
⚠️ The enemies of smooth
🛡️ How to significantly extend treatment life
✓ Your keratin protection plan

🔬 What just happened? — Bond science

Think reshaping steel at the atomic level: We've broken and reformed your hair's disulfide bonds—the internal sulfur bridges that give hair its shape. These bonds used to create curl and frizz. Now they're reorganized into smooth, sleek alignment.

Not a coating—actual structural change: Surface products wash out. Keratin changes the architecture inside each strand. That's why it lasts months instead of days—and why protecting it matters so much.

The "wow" moment explained: That mirror-like shine and zero-effort smoothness you're seeing? That's your new bond pattern reflecting light evenly and lying flat without product. It's engineered physics.

⏳ The critical window — Weeks 1-3

For the first two to three weeks, your new bond pattern is most sensitive. Humidity wants to swell those fibers. Salt and chlorine can distort alignment. Too-hot tools roughen the surface.

Gentle care now often decides the difference between weeks and months of sleek. Your bonds are stable but still settling. Protect them while they fully cure.

What "curing" means: The reformed bonds are strengthening their new positions. Think of concrete that's set but still hardening. Stress it early and you compromise final strength.

💰 The real cost — Investment math

Without proper care: Treatment lasts 2-3 months. Annual cost: Significant (multiple treatments per year).

With professional care: Treatment lasts 5-6 months. Annual cost: Roughly half, plus care products.

The math: Proper care can double treatment life. That's substantial annual savings plus less chemical exposure and chair time.

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Keep your highlights bright

Highlights Science

Brass isn't the look you paid for. Most highlights turn warm in 3 weeks—yours could stay bright for 8+ weeks. Here's the science of staying luminous.

Your brightness guide:

🔬 Why highlights are extra vulnerable

⚠️ What makes blonde go brassy

🛡️ Solutions that actually work

✓ Your brightness protection plan

What dulls brightness fast

Threats

Real tone challenges (swipe to explore)

🌊

I always go brassy by week 3

The science: Porous highlights release violet toner molecules faster than natural hair. UV + minerals accelerate the shift, exposing warm undertones.

The fix: Weekly toner deposits + daily UV shields rebuild the cool barrier. Color-safe cleansers preserve what your stylist locked in.

✓ Try now: Cool rinse after every wash, UV leave-in before sun exposure

🔶

My natural color is dark — will highlights look orange?

The science: Dark hair holds deep red-orange pigments that emerge during lifting. Without proper toning, these warm stages show through.

The fix: Your stylist lifts past the orange stage (to pale yellow) then tones to your cool target. Proper lift levels + violet/blue toners cancel warmth completely.

✓ Try now: Ask about your lift level & toner formula at your consultation

⏱️

Tone looked perfect at salon, faded in 10 days

The science: Fresh highlights have open cuticles. Hot water, sulfates, and heat styling flush out freshly deposited toner before it fully sets.

The fix: Wait 72 hours to wash, use sulfate-free systems, cool rinses only. Heat protectant + low temps seal cuticles and lock color longer.

✓ Try now: Switch to cool/lukewarm water for all rinses this week

💛

Can I avoid that yellow stage everyone talks about?

The science: Pale yellow is the natural waypoint after orange pigments lift out. It's not a problem — it's the blank canvas your stylist needs to create any tone.

The fix: Yellow base = healthy lift. Violet/blue toners transform it to ash, beige, champagne, or platinum. Without reaching yellow first, cool tones won't hold.

✓ Try now: Trust the process — yellow means you're ready for beautiful tone

← Swipe to explore more →

Minerals from water cling like a film, UV warms tone, and heat roughens cuticles. Gentle resets and smart shields preserve clarity.

Why pro care stays luminous

Pro Care

First 72 hours questions (swipe to explore)

🚿

I washed it the next day — should I have waited?

The science: Fresh highlights have elevated cuticles. The first 48-72 hours let toner molecules migrate deep into the cortex and cuticles settle closed.

The fix: Waiting 72 hours maximizes toner lock-in. If you must wash sooner, use cool water only + sulfate-free, skip heat styling completely.

✓ Try now: If you washed early, do a cool rinse today + use color-depositing conditioner this week

🏊

Pool party this weekend — do I skip it?

The science: Chlorine oxidizes porous highlights aggressively, and fresh toner is still settling. A single pool session in the first week can undo 30% of your tone.

The fix: Wait 5-7 days if possible. If you can't, pre-soak hair with fresh water + apply leave-in conditioner as a barrier, rinse immediately after.

✓ Try now: Wet hair with tap water, apply thick conditioner layer before swimming

💧

First shower, color ran everywhere — is that normal?

The science: Surface toner molecules haven't fully bonded yet. Some release during the first rinse is normal — that's excess pigment migrating out, not your entire tone.

The fix: Rinse with cool water only (no shampoo) for the first wash. By rinse #2-3, runoff clears up completely as bonded toner stabilizes.

✓ Try now: Cool rinse only today, no product. Shampoo on day 3 or later

🔥

Hot tools the day after — did I mess up?

The science: High heat on fresh highlights opens cuticles and evaporates moisture that helps lock toner. It won't ruin your color, but it speeds early fade.

The fix: Use heat protectant every single time, drop temp to 300-320°F max, and limit passes. Air dry whenever possible for the first week.

✓ Try now: Skip heat for 2-3 days, then use protectant + lower temp settings moving forward

← Swipe to explore more →

Chelating resets, color‑safe cleansing, and light UV/heat shields keep tone true without roughing the surface.

Build your highlights care plan

Protection Plan

                                  Ready to Shop? Build Your Brightness Plan

                                  Each strategy below is designed for specific challenges. Pick what fits your lifestyle—your stylist will review and customize at checkout.

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Double your extension life

Quick Science

Replacing extensions early doubles your annual cost. But with the right care, yours could last twice as long. Let's protect your investment.

Your extension survival guide:

🔬 Managing two different hair types

⚠️ The three bond destroyers

🛡️ Dual-zone protection that works

✓ Your custom care routine

Three things that shorten extension life

Threats

Real extension challenges (swipe to explore)

🧲

Tangles and matting by week two

The science: Friction at bonds and cotton pillowcases create mechanical stress that tightens knots.

The fix: Silk pillowcase, detangling care, and gentle brushing from ends up.

✓ Try now: Sleep in a loose braid on silk

🧪

“Clean” shampoo made attachments slip

The science: Sulfates and high‑pH cleansers break down protective films at attachments.

The fix: Extension‑compatible, sulfate‑free cleansers with gentle technique.

✓ Try now: Focus scalp; squeeze lengths—don’t rough scrub

🔥

Heat styling dried lengths and dulled ends

The science: Extensions can’t self‑repair—unshielded heat accelerates dryness and breakage.

The fix: Lower temps + shield every pass; fewer passes; diffuse when possible.

✓ Try now: 280–300°F with a thermal shield

🛏️

Morning bird’s nest after sleeping loose

The science: Night friction tightens tangles and stresses bonds.

The fix: Silk/satin surface + protective braid/low pony reduces stress.

✓ Try now: Loose braid + silk scrunchie tonight

← Swipe to explore more →

Friction, harsh cleansers, and unshielded heat shorten extension life. Low‑friction routines, bond‑safe cleanse, and thermal shields protect attachments and lengths.

Protection that answers each threat

Pro Care

Your first‑weeks questions (swipe to explore)

🛏️

Can I sleep with hair loose?

The science: Loose lengths rub and knot—stress concentrates at bonds.

The fix: Loose braid/low pony + silk surface preserves attachments.

✓ Try now: Braid + silk scrunchie tonight

🧪

How often should I cleanse?

The science: Build‑up stresses bonds; harsh cleansers strip protection.

The fix: Bond‑safe cleanse cadence; gentle technique, scalp‑first.

✓ Try now: Squeeze lengths—don’t rough scrub

🔥

Can I heat style daily?

The science: Extensions can’t repair—unshielded heat accelerates dryness.

The fix: Lower temps + shield per pass; fewer passes; diffuse when possible.

✓ Try now: 280–300°F + shield per pass

🪮

Best way to detangle daily?

The science: Rough tension concentrates stress at attachments.

The fix: Detangle damp with slip; work ends→up; support the bond.

✓ Try now: Start ends, hand‑support bonds

← Swipe to explore more →

First weeks: sleep protection, gentle cleansing technique, lower heat, and detangling with slip extend wear between move‑ups.

Build your extensions care plan

Care Plan

                                      Ready to Shop? Build Your Extensions Care

                                      Each strategy below is designed for specific challenges. Pick what fits your lifestyle—your stylist will review and customize at checkout.

Selected: 0 items

1/4

Protect your keratin investment

Keratin Science

You invested $320+ for months of smoothness. Most treatments last 2-3 months—yours could last 5-6 months. The next few weeks decide which one you'll get.

Quick protection guide:

🔬 What we just did to your bonds

⚠️ The enemies of smooth

🛡️ How to save $640+ this year

✓ Your keratin protection plan

The real‑world threats

Threats

Real keratin challenges (swipe to explore)

💨

Humidity brought frizz back fast

The science: Moisture swells fibers and distorts your new bond pattern.

The fix: Anti‑humidity shield + cool finishes keep the surface tight.

✓ Try now: Mist shield before heading out

🏊

Pool or ocean week ruined smoothness

The science: Chlorine/salt dehydrate and roughen the protective layer.

The fix: Pre‑soak + conditioner barrier; rinse immediately; gentle reset later.

✓ Try now: Wet hair first; layer conditioner before swim

🔥

Daily high heat—shine chipped quickly

The science: Excess heat chips the finish and re‑opens cuticles.

The fix: Lower temps + shield per pass; fewer passes.

✓ Try now: 300–320°F max; shield every pass

🧴

Wrong shampoo—results faded in weeks

The science: Harsh cleansers strip the protective coating.

The fix: Sulfate‑free, pH‑balanced system protects the pattern.

✓ Try now: Swap to keratin‑safe cleanse

← Swipe to explore more →

Humidity, chlorine/salt, high heat, and harsh cleansers distort your new bond pattern. Anti‑humidity shields, pre‑soak barriers, lower heat, and sulfate‑free care protect longevity.

Why professional care lasts

Pro Care

First weeks questions (swipe to explore)

🚿

I washed the next day—is that bad?

The science: Early wash without care can disturb the setting pattern.

The fix: Cool water, sulfate‑free, minimal heat for first few days.

✓ Try now: Cool rinse only today

🏊

Can I swim in week one?

The science: Chlorine/salt are aggressive while bonds stabilize.

The fix: Wait if possible; if not, pre‑soak + barrier + immediate rinse.

✓ Try now: Wet hair first; layer conditioner before swim

🔥

Heat tools right away?

The science: High heat chips the finish and reduces longevity.

The fix: Lower temps + shield; fewer passes; air‑dry when possible.

✓ Try now: 300–320°F max + shield

🧴

Why sulfate‑free only?

The science: Sulfates strip protective keratin coating quickly.

The fix: Use keratin‑safe, pH‑balanced systems exclusively.

✓ Try now: Swap your cleanser; shorten rinses

← Swipe to explore more →

Early weeks: cool rinses, gentle cleansers, minimal heat, and careful pool timing help smoothness last.

Build your keratin care plan

Preservation Plan

                                  Ready to Shop? Preserve Your Keratin

                                  Each strategy below is designed for specific challenges. Pick what fits your lifestyle—your stylist will review and customize at checkout.

Step 2 of 6 • Setting Period

The enemies of smooth

Setting Period

If a past keratin faded too fast, daily life probably chipped away at it. Humidity puffs the cuticle. Chlorine and salt lift and roughen. Unprotected heat bakes the surface. The signs: a halo of frizz in damp weather. Roughness after a swim. Predictable—and preventable.

The moments that threaten your smooth:

🏊

The Beach Swim
One swim and your smooth edges felt rough. Salt and chlorine distorted those newly reformed bonds while you were having fun in the water.

What would've stopped it: Rinsing immediately after swimming and applying a protective primer before you even got in the pool.

Start today: Keep a leave-in treatment in your beach bag. Wet your hair with it before swimming—creates a barrier.

Quick defense: Your Swim Shield — Pre-swim primer plus post-swim reset. About $1.80/week.

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The Impatient Blow-Dry
You blow-dried too soon after your treatment. Those new bonds were still curing, and heat lifted the finish before it was fully set.

What would've stopped it: Air-drying for the first 72 hours, or using only cool air if you absolutely had to dry.

Start today: Set your dryer to cool and add five minutes to your routine. Your smooth will last months longer.

Quick defense: Your Cure Guard — Sulfate-free cleanse plus bond-safe shield. About $1.55/week.

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The Humidity Halo
A humid day and your frizz returned. Moisture swelled your fibers faster than your keratin treatment could resist.

What would've stopped it: Reapplying an anti-humidity film weekly, and a light smoothing primer before bed on humid nights.

Start today: Check tomorrow's weather. If it's humid, apply your anti-humidity shield tonight.

Quick defense: Your Weather Guard — Sealant spray plus overnight mask. About $1.65/week.

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The Math Moment
Two extra months of smooth means fewer retreatments and less money spent on emergency salon visits.

What would've stopped it: Nothing—you're already thinking smart. Proper care doubles bond life and significantly reduces annual keratin spending.

Start today: Label your "keratin only" products so you never accidentally grab the wrong bottle.

Quick defense: Your Longevity System — Cleanse plus primer plus shield engineered for extended results. About $2.00/week.

Predictable—and preventable. Let's look at the exact moments that matter and how to protect them.

Step 3 of 6 • Environmental Threats

Keratin-safe care

Environmental Science

Keratin-compatible, sulfate-free cleansers wash gently without dissolving the finish. Bond-aware primers and weightless oils reduce friction so sleek stays put. Heat and UV shields guard daily styling. Chelating resets remove chlorine or minerals before they do damage. This scaffolding keeps smooth intact.

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Sulfate-Free Cleansing

Sulfates actively break down keratin bonds—they're designed to strip, which is exactly what your keratin can't withstand.

Why it matters: Using sulfates can cut treatment life significantly. This is the most important non-negotiable.

How it fits your life: Same shower routine, just swap the bottle. Look for "sulfate-free" on the label. Use every time you wash.

The science whisper: Sulfate-free surfactants clean without disrupting reformed bond structure. Essential protection.

Quick defense: Sulfate-free cleanser plus bond-safe conditioner. About $1.50/week.

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Anti-Humidity Barrier

Professional humidity shields create a hydrophobic barrier that prevents moisture from swelling fibers and disrupting your smooth.

Why it matters: Extreme humidity can temporarily swell fibers even with keratin. You need ongoing moisture protection.

How it fits your life: Apply daily before leaving the house, especially on humid days. One mist, 10 seconds to dry, then style or go.

The science whisper: Polymer barriers prevent water penetration without weighing hair down. Breathable protection.

Quick defense: Daily anti-humidity sealant plus weekly refresh treatment. About $1.70/week.

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Weekly Hydration

Keratin-treated hair still needs moisture—but the right kind that doesn't interfere with bond structure.

Why it matters: Dryness makes smooth feel rough. Missing surface lipids need replenishment without breaking down keratin.

How it fits your life: One deep treatment every Sunday. Apply to damp hair, wait 10 minutes, rinse thoroughly.

The science whisper: Molecular oils restore glide without disrupting reformed bonds. Maintains smoothness and suppleness.

Quick defense: Weekly keratin-safe mask plus daily lightweight oil. About $1.60/week.

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Heat & UV Protection

Your hair is more heat-tolerant with keratin—if you shield it properly and use lower temperatures.

Why it matters: You can still style with heat, but you must protect. Unshielded heat degrades the keratin coating.

How it fits your life: Spray on before any heat styling. Drop your tool temp by 50°F. You'll get the same results with better longevity.

The science whisper: Heat-activated protection specifically formulated for keratin-treated hair. Won't interfere with bond structure.

Quick defense: Keratin-safe thermal shield plus styling primer. About $1.65/week.

This scaffolding keeps smooth intact. Small habits, significant longevity gains.

Step 4 of 6 • Protection

Choose your protection

Protection Science

Choose simple strategies. Keratin-safe daily care. Primers and oils for low friction. Humidity and heat shields. Mineral resets. Glossy finish maintenance. Pick what fits your life. We'll make it easy to stick with.

Essential themes cover the non-negotiables everyone needs. Complete themes add advanced protection for challenging environments or specific activities.

The Investment Math

Without Proper Care

Treatment lasts: 2-3 months

Annual cost: $960-1280

4 treatments per year

With Professional Care

Treatment lasts: 5-6 months

Annual cost: $640 + care

Only 2 treatments per year

Pick what fits your routine. We'll build your personalized plan and have everything ready at checkout.

Step 5 of 6 • Care Selection

Lock in your smooth with the right care

Care Plan

Let's lock in your smooth with the right defenders.

These bundles are your treatment protectors. Each one guards against something specific that could undo your keratin—humidity, chlorine, mineral buildup, mechanical friction.

Choose based on your life—pool regular? Gym daily? Beach trips planned? Hard water at home? Pick accordingly. Your stylist will help fine-tune these choices.

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Step 6 of 6 • Review and Send

Your keratin command center

From Explore Catalog

Review

What you discovered today:

✓ Keratin is molecular re-engineering, not just a coating

✓ First 2-3 weeks determine whether you get 2 or 6 months

✓ Humidity, chlorine, heat, and harsh cleansers are the enemies

✓ Professional care doubles treatment life—saving money and time

Your aftercare preservation plan:

Today's keratin service:^* $320

                                Weekly preservation cost:
                                $0
                            

* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Keep your brightness longer

Dimension Science

Remember that sun-kissed glow after your best beach vacation? That's what we're creating today—but with precision, not chance.

What makes highlights magical:

✨ Dimension over flat: Like adding 3D to a 2D movie—suddenly everything has depth

🎯 Strategic placement: We're choosing which strands catch light, like a spotlight on your best features

🌟 Movement magic: Every head turn creates a new light pattern—you're basically wearing liquid sunshine

🎨 Custom contrast: From whisper-soft babylights to bold money pieces—it's your signature

Here's the real talk: Those foils aren't just sitting there. Each one is lifting specific strands 3-5 levels higher than your natural color. It's controlled chaos that creates perfection.

Step 2 of 6 • Tone & brightness

What shifts tone — and how to prevent it

Lifting Process

The selective lifting happening now

Inside each foil packet, lightener is breaking melanin bonds at an accelerated rate. The foil traps heat, speeding oxidation—but only for selected strands.

What's Happening in Those Foils:

Heat builds up 5-7°F = Your stylist can lift safely without over-processing
Controlled "greenhouse effect" = Even, predictable results (no hot spots)
Selective oxidation = Only chosen strands lighten (dimension stays intact)

What This Creates:

Highlighted pieces are now significantly more porous
They'll grab minerals faster (hello, green tinge at the pool)
Toner escapes quicker (that's where brass comes from)
Different care needs than your natural hair

Key Takeaway: Highlights are significantly more porous than your natural hair. This means they grab onto minerals, lose toner faster, and need extra protection.

Step 3 of 6 • The first few days

The first days decide weeks of brightness

Brass Science

Why highlights turn brassy (and how to stop it)

The Chemistry of Brass:

☀️ UV Exposure: Breaks down violet toner molecules first (most fragile)

💎 Hard Water Minerals: Copper and iron oxidize on porous strands (literal rust on hair)

💧 Chlorine: A toner's worst enemy—sometimes undoing weeks of color in just a few swims

🔥 Heat Styling: Opens cuticles, allows toner molecules to escape

Without Protection:

Early weeks: subtle warmth appears
Following weeks: brassiness becomes visible
Over time: tone shift becomes obvious

Key Takeaway: Your highlights are 3x more vulnerable to tone shift than single-process color. But with the right violet-based care and environmental protection, you can keep them bright for months, not weeks.

Step 4 of 6 • Protection

UV, heat, and mineral defense

Protection Science

Your brightness protection options

Good news: Everything that causes brassiness has a solution. Here's what professional care does that drugstore products can't:

What You Need vs. What It Does:

Fighting brass? Violet pigments sized for YOUR porosity level
Pool/beach plans? Chelating products that remove minerals before they turn you green
Daily heat styling? 450°F protection that seals toner inside
Sun exposure? UV filters that stop color fade at the source

What Most Products Miss:

Purple shampoo alone = one-size-fits-all (often over-tones or under-delivers)
No mineral removal = brass keeps building underneath
Basic heat protection = toner still escapes at high temps
Missing UV defense = sun undoes all your effort

💰 What This Means For Your Wallet

❌ Without the right products: Toning every 4-6 weeks

✅ With professional care: Stretch to 8+ weeks

You save: Half your toning appointments = time + money

Step 5 of 6 • Protection Plan

Keep your brightness brilliant

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Protection Plan

Time to choose your brightness defenders.

Each strategy below fights a different fade factor. These are proven combinations that actually keep highlights luminous—not just products that happen to say "blonde" on the bottle.

If you've ever thought "my highlights always turn brassy because..."—that's your answer right there. Tap what matches your reality. Your stylist will dial in the specifics.

Step 6 of 6 • Review

Your highlights plan

From Explore Catalog

Review

Today's highlights service:^* Varies

Weekly care cost: $0

Step 1 of 6 • Introduction

Keep extensions beautiful between visits

Investment Science

You're now wearing a serious investment in engineered hair that could last a short time... or significantly longer. Let's aim for longer, shall we?

Your new dual-hair reality:

🌱 Your roots: Living hair with follicles, makes its own oils, can heal itself (the OG)

🌹 Your extensions: Beautiful but high-maintenance, no self-repair mode (like cut flowers)

🔗 The bonds: Each attachment point connects a weft of extensions to a small section of your natural hair

⏱️ The timeline: Tape (4-6 weeks) • Beads (6-8 weeks) • Keratin (8-10 weeks)

💸 The expensive truth:

With poor care: More frequent reinstalls = Higher annual cost

With smart care: Extended wear time = Significant savings

Example: Doubling your wear time could cut your annual investment in half

Real talk: One wrong product can dissolve those bonds overnight. But with the right routine? You'll double your wear time and halve your salon visits.

Step 2 of 6 • Care basics

Your new dual-zone reality: managing two hair types

Dual System

You're now managing two distinct hair zones: your natural hair at the roots continues to grow and produce oils, while your extension lengths require different maintenance to stay beautiful.

🌱 ROOT ZONE (Your Natural Hair)

✅ Living follicles produce oils

✅ Self-repairs and regenerates

✅ Needs oil control (not stripping)

✅ Grows about 1/2 inch monthly

🌸 LENGTH ZONE (Extensions)

⚠️ No follicle = no oil production

⚠️ Can't heal or repair itself

💧 Needs deep moisture therapy

🎨 Pre-processed and color-treated

What This Means:

Your attachment points connect two totally different hair types
Bonds carry significant stress—multiple extension strands on each natural hair
Wrong care for either zone = disaster for both
Success requires zone-specific treatment strategies

Key Takeaway: You're managing two hair types on one head. Your natural hair regenerates; extensions don't. This dual reality drives everything about your care routine.

Step 3 of 6 • Wash & dry

What shortens extension life

Emergency Prevention

Three things can turn your beautiful extensions into an emergency removal. Let's make sure none of them happen to you.

Enemy #1: Bond Destroyers

☠️ Sulfates: The nemesis of keratin bonds—gradually compromising their hold

🥥 Oil at roots: Sunday night coconut mask = Monday morning disaster

🍾 Alcohols: Make bonds brittle like old rubber bands

💣 Wrong pH: Anything over 7 weakens attachment points

Enemy #2: The Matting Timeline

Day 1: Invisible micro-tangles forming
Day 2-3: Small knots appearing at bonds
Day 4-5: Visible matting developing
Week 2: Serious detangling needed

Enemy #3: Friction & Physical Stress

🛌 Cotton pillowcase: Creates significantly more friction than silk

💇‍♀️ Aggressive brushing: Puts excessive force on attachment points

💧 Wet hair handling: Hair is significantly weaker when wet

Bottom line: Each enemy attacks differently—chemicals dissolve bonds, tangles create mats, friction causes breakage. But they're all preventable with the right routine.

Step 4 of 6 • Protect & sleep

Your protection options

Protection Science

Good news: Every threat to your extensions has a professional solution. Here's what dual-zone care does that basic products can't:

What You Need vs. What It Does:

Fighting bond breakdown? pH-balanced, sulfate-free formulas that clean without dissolving
Preventing mats? Dual moisture that treats roots differently than lengths
Night friction? Silk-smooth finishers that reduce tangles while you sleep
Oil migration? Root control that doesn't travel to bonds

What Most Products Miss:

One formula for all = wrong for both zones
Heavy oils/butters = bond slippage waiting to happen
High pH cleansers = gradual bond breakdown
No anti-matting technology = daily detangle battles

💰 What This Means For Your Investment

❌ Without dual-zone care: More frequent reinstalls

✅ With professional products: Significantly extended wear time

You save: Major money annually + less stress on natural hair

Bottom line: Professional dual-zone care isn't just better—it's specifically engineered for your two-hair reality. The right products pay for themselves in extended wear time.

Step 5 of 6 • Care plan

Build your dual-zone care routine

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Protection Plan

Let's build your extension care routine.

Managing two hair types needs coordinated care. Each bundle below respects your bonds while treating your lengths—it's a delicate balance we've already figured out for you.

Pick based on your biggest concerns—matting? Slippage? Dryness? Sleep tangles? The right routine can double wear time between move-ups. Your stylist knows your attachment type and will adjust accordingly.

Step 6 of 6 • Review

Your extensions care plan

From Explore Catalog

Review

Today's extensions service:^* Varies

Weekly care cost: $0

Shop the full collection

Browse professional products organized by service. Tap items to add them to your personalized consultation.

Review and Send

Your personalized hair care blueprint

Custom-tailored solutions for your hair journey

What happens next:

✓ Your stylist will review each selection with you

✓ Products are matched to your specific hair needs

✓ Everything coordinates for maximum results

Your personalized selections:

Your investment starting from: $0

                                Weekly hair care investment:
                                $0
                            

* Totals show “From” pricing using the minimum needed set. Final pricing varies by hair length and product size.

Your personalized selections are ready! The front desk will prepare everything while your stylist reviews your specific needs during consultation.