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Let's solve style problems
Most style problems come down to three things: scalp oil collapse, product buildup, and cuticle roughness.
Your hair either has smooth cuticles that reflect light, or rough cuticles that scatter it.
Fix the root cause and your cut maintains itself.
⚠️ What's working against your cut
🛡️ The engineering fix for your hair
✓ Your maintenance solution
These four problems account for most style failures
Identify which one affects you most.
Root cause: Scalp oils traveling down hair shaft and collapsing lift
Why it happens: Natural oil production works against morning styling
The tell: Roots look flat by lunchtime, especially at crown
Quick fix preview: Scalp-balancing tonic regulates oil at the source
Root cause: Raised cuticles catching humidity; heavy serums add weight but don't seal
Why it happens: Damaged cuticles create rough surfaces that grab moisture
The tell: Flyaways appear in humidity. Serum makes hair look greasy but not smooth.
Quick fix preview: Lightweight smoothing fluid with cuticle-sealing agents
Root cause: Product residue building up and blocking light reflection
Why it happens: Most products leave some buildup. It accumulates over time.
The tell: Hair looks dull even when clean. Products don't work as well.
Quick fix preview: Weekly clarifying wash resets surface without stripping
Root cause: Excess heat weakening style-memory bonds in hair structure
Why it happens: High temps damage proteins that create hold
The tell: Styles drop fast. More product doesn't help.
Quick fix preview: Lower heat + thermal shield preserves structure
Professional care systems solve the root causes
Here's how to fix each problem.
Problem solved: Volume disappearing by noon
What's different: Regulates sebum production instead of just absorbing it
Why it matters: Treats the source, not the symptom
How to use: Apply to roots before styling. Creates lift that resists oil collapse.
Result: Volume that holds 8-12 hours consistently
Problem solved: Ends that fuzz up even with serum
What's different: Seals cuticles flat instead of coating with heavy oil
Why it matters: Smooth surfaces reflect light and resist humidity
How to use: Apply to mid-lengths and ends. Use half your usual serum amount.
Result: Smooth, reflective finish without weight or grease
Problem solved: Shine that fades between cuts
What's different: Removes buildup without stripping natural oils
Why it matters: Clean slate lets your products work properly again
How to use: Clarify weekly. Follow with your regular conditioner.
Result: Immediate shine improvement. Products perform like new.
Problem solved: Styles that won't hold
What's different: Protects protein structure during thermal styling
Why it matters: Preserves the bonds that create style memory
How to use: Apply before heat. Lower tool temp by 50°F.
Result: Better hold with less heat damage
Solve your style problems
Build your maintenance system starting with your primary issue, then add support as needed.
Most people need 2-3 products maximum. More isn't better—targeted is better.
Choose your style support system
Build your maintenance system by identifying your primary threat first, then add supporting care as needed.
Most people need 2-3 products maximum. More isn't better—targeted is better.
Each solution below addresses one specific thing that causes style collapse. Pick what matches your main problem, and your stylist will help you prioritize if you're dealing with multiple issues.
Your style command center
What you identified today:
Your personalized care plan:
Ready to send your selections to the front desk? They'll have everything prepared for checkout.
Protect your keratin investment
We reshaped internal bonds into a sleek, low-frizz pattern—that's why hair feels silkier than you expected. You invested significantly for months of smoothness. Most treatments last 2-3 months—yours could last 5-6 months. The next few weeks decide which one you'll get.
Keratin isn't a topcoat. It's molecular re-patterning. Set it right and it's beautiful for months. Disturb it early and cracks show up fast.
⚠️ The enemies of smooth
🛡️ How to significantly extend treatment life
✓ Your keratin protection plan
The enemies of smooth
If a past keratin faded too fast, daily life probably chipped away at it. Humidity puffs the cuticle. Chlorine and salt lift and roughen. Unprotected heat bakes the surface. The signs: a halo of frizz in damp weather. Roughness after a swim. Predictable—and preventable.
The moments that threaten your smooth:
One swim and your smooth edges felt rough. Salt and chlorine distorted those newly reformed bonds while you were having fun in the water.
What would've stopped it: Rinsing immediately after swimming and applying a protective primer before you even got in the pool.
Start today: Keep a leave-in treatment in your beach bag. Wet your hair with it before swimming—creates a barrier.
Quick defense: Your Swim Shield — Pre-swim primer plus post-swim reset. About $1.80/week.
You blow-dried too soon after your treatment. Those new bonds were still curing, and heat lifted the finish before it was fully set.
What would've stopped it: Air-drying for the first 72 hours, or using only cool air if you absolutely had to dry.
Start today: Set your dryer to cool and add five minutes to your routine. Your smooth will last months longer.
Quick defense: Your Cure Guard — Sulfate-free cleanse plus bond-safe shield. About $1.55/week.
A humid day and your frizz returned. Moisture swelled your fibers faster than your keratin treatment could resist.
What would've stopped it: Reapplying an anti-humidity film weekly, and a light smoothing primer before bed on humid nights.
Start today: Check tomorrow's weather. If it's humid, apply your anti-humidity shield tonight.
Quick defense: Your Weather Guard — Sealant spray plus overnight mask. About $1.65/week.
Two extra months of smooth means fewer retreatments and less money spent on emergency salon visits.
What would've stopped it: Nothing—you're already thinking smart. Proper care doubles bond life and significantly reduces annual keratin spending.
Start today: Label your "keratin only" products so you never accidentally grab the wrong bottle.
Quick defense: Your Longevity System — Cleanse plus primer plus shield engineered for extended results. About $2.00/week.
Keratin-safe care
Keratin-compatible, sulfate-free cleansers wash gently without dissolving the finish. Bond-aware primers and weightless oils reduce friction so sleek stays put. Heat and UV shields guard daily styling. Chelating resets remove chlorine or minerals before they do damage. This scaffolding keeps smooth intact.
Sulfates actively break down keratin bonds—they're designed to strip, which is exactly what your keratin can't withstand.
Why it matters: Using sulfates can cut treatment life significantly. This is the most important non-negotiable.
How it fits your life: Same shower routine, just swap the bottle. Look for "sulfate-free" on the label. Use every time you wash.
The science whisper: Sulfate-free surfactants clean without disrupting reformed bond structure. Essential protection.
Quick defense: Sulfate-free cleanser plus bond-safe conditioner. About $1.50/week.
Professional humidity shields create a hydrophobic barrier that prevents moisture from swelling fibers and disrupting your smooth.
Why it matters: Extreme humidity can temporarily swell fibers even with keratin. You need ongoing moisture protection.
How it fits your life: Apply daily before leaving the house, especially on humid days. One mist, 10 seconds to dry, then style or go.
The science whisper: Polymer barriers prevent water penetration without weighing hair down. Breathable protection.
Quick defense: Daily anti-humidity sealant plus weekly refresh treatment. About $1.70/week.
Keratin-treated hair still needs moisture—but the right kind that doesn't interfere with bond structure.
Why it matters: Dryness makes smooth feel rough. Missing surface lipids need replenishment without breaking down keratin.
How it fits your life: One deep treatment every Sunday. Apply to damp hair, wait 10 minutes, rinse thoroughly.
The science whisper: Molecular oils restore glide without disrupting reformed bonds. Maintains smoothness and suppleness.
Quick defense: Weekly keratin-safe mask plus daily lightweight oil. About $1.60/week.
Your hair is more heat-tolerant with keratin—if you shield it properly and use lower temperatures.
Why it matters: You can still style with heat, but you must protect. Unshielded heat degrades the keratin coating.
How it fits your life: Spray on before any heat styling. Drop your tool temp by 50°F. You'll get the same results with better longevity.
The science whisper: Heat-activated protection specifically formulated for keratin-treated hair. Won't interfere with bond structure.
Quick defense: Keratin-safe thermal shield plus styling primer. About $1.65/week.
Choose your protection
Choose simple strategies. Keratin-safe daily care. Primers and oils for low friction. Humidity and heat shields. Mineral resets. Glossy finish maintenance. Pick what fits your life. We'll make it easy to stick with.
Essential themes cover the non-negotiables everyone needs. Complete themes add advanced protection for challenging environments or specific activities.
The Investment Math
Treatment lasts: 2-3 months
Annual cost: $960-1280
4 treatments per year
Treatment lasts: 5-6 months
Annual cost: $640 + care
Only 2 treatments per year
Lock in your smooth with the right care
Let's lock in your smooth with the right defenders.
These bundles are your treatment protectors. Each one guards against something specific that could undo your keratin—humidity, chlorine, mineral buildup, mechanical friction.
Choose based on your life—pool regular? Gym daily? Beach trips planned? Hard water at home? Pick accordingly. Your stylist will help fine-tune these choices.
Your keratin command center
What you discovered today:
Your aftercare preservation plan:
Ready to send your selections to the front desk? They'll have everything prepared for checkout.
Keep your brightness longer
Remember that sun-kissed glow after your best beach vacation? That's what we're creating today—but with precision, not chance.
What makes highlights magical:
What shifts tone — and how to prevent it
The selective lifting happening now
Inside each foil packet, lightener is breaking melanin bonds at an accelerated rate. The foil traps heat, speeding oxidation—but only for selected strands.
What's Happening in Those Foils:
- Heat builds up 5-7°F = Your stylist can lift safely without over-processing
- Controlled "greenhouse effect" = Even, predictable results (no hot spots)
- Selective oxidation = Only chosen strands lighten (dimension stays intact)
What This Creates:
- Highlighted pieces are now significantly more porous
- They'll grab minerals faster (hello, green tinge at the pool)
- Toner escapes quicker (that's where brass comes from)
- Different care needs than your natural hair
The first days decide weeks of brightness
Why highlights turn brassy (and how to stop it)
The Chemistry of Brass:
Without Protection:
Early weeks: subtle warmth appears
Following weeks: brassiness becomes visible
Over time: tone shift becomes obvious
UV, heat, and mineral defense
Your brightness protection options
Good news: Everything that causes brassiness has a solution. Here's what professional care does that drugstore products can't:
What You Need vs. What It Does:
- Fighting brass? Violet pigments sized for YOUR porosity level
- Pool/beach plans? Chelating products that remove minerals before they turn you green
- Daily heat styling? 450°F protection that seals toner inside
- Sun exposure? UV filters that stop color fade at the source
What Most Products Miss:
- Purple shampoo alone = one-size-fits-all (often over-tones or under-delivers)
- No mineral removal = brass keeps building underneath
- Basic heat protection = toner still escapes at high temps
- Missing UV defense = sun undoes all your effort
Keep your brightness brilliant
Time to choose your brightness defenders.
Each strategy below fights a different fade factor. These are proven combinations that actually keep highlights luminous—not just products that happen to say "blonde" on the bottle.
If you've ever thought "my highlights always turn brassy because..."—that's your answer right there. Tap what matches your reality. Your stylist will dial in the specifics.
Your highlights plan
Keep extensions beautiful between visits
You're now wearing a serious investment in engineered hair that could last a short time... or significantly longer. Let's aim for longer, shall we?
Your new dual-hair reality:
Your new dual-zone reality: managing two hair types
You're now managing two distinct hair zones: your natural hair at the roots continues to grow and produce oils, while your extension lengths require different maintenance to stay beautiful.
🌱 ROOT ZONE (Your Natural Hair)
🌸 LENGTH ZONE (Extensions)
What This Means:
- Your attachment points connect two totally different hair types
- Bonds carry significant stress—multiple extension strands on each natural hair
- Wrong care for either zone = disaster for both
- Success requires zone-specific treatment strategies
What shortens extension life
Three things can turn your beautiful extensions into an emergency removal. Let's make sure none of them happen to you.
Enemy #1: Bond Destroyers
Enemy #2: The Matting Timeline
Day 1: Invisible micro-tangles forming
Day 2-3: Small knots appearing at bonds
Day 4-5: Visible matting developing
Week 2: Serious detangling needed
Enemy #3: Friction & Physical Stress
Your protection options
Good news: Every threat to your extensions has a professional solution. Here's what dual-zone care does that basic products can't:
What You Need vs. What It Does:
- Fighting bond breakdown? pH-balanced, sulfate-free formulas that clean without dissolving
- Preventing mats? Dual moisture that treats roots differently than lengths
- Night friction? Silk-smooth finishers that reduce tangles while you sleep
- Oil migration? Root control that doesn't travel to bonds
What Most Products Miss:
- One formula for all = wrong for both zones
- Heavy oils/butters = bond slippage waiting to happen
- High pH cleansers = gradual bond breakdown
- No anti-matting technology = daily detangle battles
Build your dual-zone care routine
Let's build your extension care routine.
Managing two hair types needs coordinated care. Each bundle below respects your bonds while treating your lengths—it's a delicate balance we've already figured out for you.
Pick based on your biggest concerns—matting? Slippage? Dryness? Sleep tangles? The right routine can double wear time between move-ups. Your stylist knows your attachment type and will adjust accordingly.
Your extensions care plan
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Your personalized hair care blueprint
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Your personalized selections are ready! The front desk will prepare everything while your stylist reviews your specific needs during consultation.