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Step 1 of 6 • Introduction

Your cut is more than styling—it's precision engineering

Cut Engineering

A haircut can feel like a quick surface change, but every snip and layer is actually precision engineering. The angle of a fringe, the graduation of layers, the taper of an edge — all of it is designed around how your hair grows, reflects light, and falls into place day after day.

Each strand has its own roof of tiny cuticles. Today, those cuticles are lying smooth and tight, which is why your hair shines like glass when you leave here. The moment those cuticles lift, light scatters, shine disappears, and styles collapse faster.

Your stylist isn't just cutting hair. They're aligning fiber, shape, and reflection — so your hair not only looks good now, it behaves better until your next visit.
1 The physics of shine
2 Why styles lose their shape
3 The professional difference
4 Your personalized care plan
Step 2 of 6 • Physics of Shine

The physics of shine

Light Physics

Shine is physics, not just fashion. When cuticles lie flat, light bounces in a single direction — what scientists call specular reflection — and your hair gleams like a mirror. When they're rough or raised, light scatters in many directions, and hair looks dull, even if it's perfectly healthy underneath.

💎
Specular Reflection

Flat cuticles create a smooth surface — light bounces uniformly, creating that mirror-like shine.

⚡
Diffuse Scattering

Raised cuticles scatter light in all directions — even healthy hair looks dull and frizzy.

🔬
Engineered Finish

Lightweight primers, smoothing fluids, and protective mists keep cuticles sealed flat while supporting shape.

The products we layer in during a cut aren't for show. That's why you walk out feeling polished: the science of reflection has been engineered into your finish.
Step 3 of 6 • Scalp Foundation

Why styles lose their shape

Style Science

If you've ever had a cut that looked incredible on day one but collapsed after a few days, here's why:

The real culprits behind style collapse:

💧 Scalp oils weigh down roots, crushing lift and volume
🧴 Product residue builds up, collapsing shape and texture
💨 Humidity swells fibers, frizzing ends and erasing smooth lines
🔥 Heat tools dry out the cuticle and cause styles to wilt sooner
This is why one person's cut lasts two weeks and another's collapses in two days — it isn't the scissors, it's the science of upkeep. When scalp balance and cuticle health are off, your hair refuses to cooperate, no matter how perfect the cut was.
Step 4 of 6 • Professional Maintenance

The science behind salon styles

Styling Science

Here's the difference you feel leaving the salon:

⚖️
Balancing shampoos and scalp tonics

Reset oil production so lift holds instead of collapsing by noon.

✨
Lightweight oils and serums

Smooth cuticles without weight, creating that mirror-finish shine.

🎯
Root primers and flexible finishes

Give memory to your style so it can "bounce back" instead of falling flat.

🛡️
Heat and UV protectants

Prevent cuticles from lifting, so your style lasts longer, even outdoors.

These aren't extras. They're the hidden scaffolding behind a style that stays glossy and controlled. Without them, physics always wins: oils collapse, humidity frizzes, and shine scatters. With them, your cut holds its shape, its polish, and its reflection.
Step 5 of 6 • Protection Plan

Choose your style support system

Care Plan

Time to choose your style maintenance team.

Each box below is a complete strategy for keeping your cut fresh. Think of them as recipes—all the ingredients work together for a specific result. No guesswork, no random bottles.

Pick based on your biggest style struggles. Morning rush? Humidity battles? Won't hold volume? Your stylist will customize these for you, so tap what resonates with your daily reality.

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Step 6 of 6 • Review and Send

Your style command center

From Explore Catalog
Review

What you discovered today:

✓ Shine is physics—specular reflection from flat cuticles
✓ Scalp oils, residue, humidity, and heat collapse styles
✓ Professional primers and finishes give memory without weight
✓ Your care plan addresses each challenge specifically

Your personalized care plan:

Today's cut service:* $95
Weekly maintenance cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Your transformation is molecular engineering

Molecular Science

Your keratin service isn't just a coating — it's molecular re-engineering. We've broken and reformed your hair's disulfide bonds in a new, sleek pattern, fundamentally changing how your hair behaves.

Think of it like reshaping steel at the molecular level — the bonds that used to create curl and frizz have been reorganized into smooth alignment. This isn't surface treatment; it's structural transformation.

Understanding this science helps you protect your investment. The right care keeps those bonds aligned for months. The wrong care undoes them in weeks.
1 Bond setting and sensitivity
2 Why results fade
3 The professional difference
4 Your preservation plan
Step 2 of 6 • Setting Period

Bond setting and sensitivity

Setting Period

For the first 2-3 weeks, those reshaped bonds are most sensitive to disruption. Think of it like concrete that's been poured — it looks solid, but it's still curing underneath.

🔬
Molecular Vulnerability

New disulfide bonds are still stabilizing. Salt, chlorine, and harsh cleansers can disrupt this process.

💧
Sulfate-Free is Non-Negotiable

Sulfates strip the keratin coating that protects your new bond pattern. Use only compatible cleansers.

⏳
Time = Strength

Every day of gentle care now adds weeks to your smoothness later. This is when protection matters most.

Gentle, compatible care now = months of smoothness. The choices you make in these first weeks determine whether your treatment lasts 2 months or 6.
Step 3 of 6 • Environmental Threats

Why results fade

Environmental Science

Your new bond pattern faces daily challenges that can undo the molecular work we've done:

The real threats to your smoothness:

💨 Humidity swells hair fibers — frizz returns as bonds absorb moisture
🏊 Chlorine and salt distort new bonds — breaking down the keratin shield
🔥 High heat without protection damages the coating that keeps bonds aligned
🧴 Harsh cleansers strip keratin and shorten longevity by months
Your environment is constantly working against your treatment. But understanding these forces helps you defend against them — that's the difference between 2 months and 6 months of smoothness.
Step 4 of 6 • Protection

The science of lasting smoothness

Protection Science

Here's what actually protects your molecular investment:

🧪
Sulfate-free cleansers

Respect keratin alignment — they clean without stripping the protective coating.

💧
Molecular oils and primers

Reduce friction between hair fibers, sealing sleekness and preventing tangles.

🛡️
Heat and UV shields

Act like invisible armor — protecting bonds from environmental damage.

⚗️
Anti-humidity barriers

Create a protective film that prevents moisture from swelling fibers and returning frizz.

The Investment Math

Without Proper Care

Treatment lasts: 2-3 months

Annual cost: $960-1280

4 treatments per year

With Professional Care

Treatment lasts: 5-6 months

Annual cost: $640 + care

Only 2 treatments per year

Professional care isn't an expense — it's protection for your $320+ investment. The right products double your treatment life, saving you money and time.
Step 5 of 6 • Care Selection

Lock in your smooth with the right care

Care Plan

Let's lock in your smooth with the right defenders.

These bundles are your treatment protectors. Each one guards against something specific that could undo your keratin—humidity, chlorine, mineral buildup, mechanical friction.

Choose based on your life—pool regular? Gym daily? Beach trips planned? Hard water at home? Pick accordingly. Your stylist will help fine-tune these choices.

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Step 6 of 6 • Review and Send

Your keratin command center

From Explore Catalog
Review

What you discovered today:

✓ Keratin is molecular re-engineering, not just a coating
✓ First 2-3 weeks determine whether you get 2 or 6 months
✓ Humidity, chlorine, heat, and harsh cleansers are the enemies
✓ Professional care doubles treatment life—saving money and time

Your aftercare preservation plan:

Today's keratin service:* $320
Weekly preservation cost: $0
* Service pricing varies by stylist and specific needs

Ready to send your selections to the front desk? They'll have everything prepared for checkout.

Step 1 of 6 • Introduction

Keep your brightness longer

Dimension Science

Remember that sun-kissed glow after your best beach vacation? That's what we're creating today—but with precision, not chance.

What makes highlights magical:

✨ Dimension over flat: Like adding 3D to a 2D movie—suddenly everything has depth
🎯 Strategic placement: We're choosing which strands catch light, like a spotlight on your best features
🌟 Movement magic: Every head turn creates a new light pattern—you're basically wearing liquid sunshine
🎨 Custom contrast: From whisper-soft babylights to bold money pieces—it's your signature
Here's the real talk: Those foils aren't just sitting there. Each one is lifting specific strands 3-5 levels higher than your natural color. It's controlled chaos that creates perfection.
Step 2 of 6 • Tone & brightness

What shifts tone — and how to prevent it

Lifting Process

The selective lifting happening now

Inside each foil packet, lightener is breaking melanin bonds at an accelerated rate. The foil traps heat, speeding oxidation—but only for selected strands.

What's Happening in Those Foils:

  • Heat builds up 5-7°F = Your stylist can lift safely without over-processing
  • Controlled "greenhouse effect" = Even, predictable results (no hot spots)
  • Selective oxidation = Only chosen strands lighten (dimension stays intact)

What This Creates:

  • Highlighted pieces are now significantly more porous
  • They'll grab minerals faster (hello, green tinge at the pool)
  • Toner escapes quicker (that's where brass comes from)
  • Different care needs than your natural hair
Key Takeaway: Highlights are significantly more porous than your natural hair. This means they grab onto minerals, lose toner faster, and need extra protection.
Step 3 of 6 • The first few days

The first days decide weeks of brightness

Brass Science

Why highlights turn brassy (and how to stop it)

The Chemistry of Brass:

☀️ UV Exposure: Breaks down violet toner molecules first (most fragile)
💎 Hard Water Minerals: Copper and iron oxidize on porous strands (literal rust on hair)
💧 Chlorine: A toner's worst enemy—sometimes undoing weeks of color in just a few swims
🔥 Heat Styling: Opens cuticles, allows toner molecules to escape

Without Protection:

Early weeks: subtle warmth appears
Following weeks: brassiness becomes visible
Over time: tone shift becomes obvious

Key Takeaway: Your highlights are 3x more vulnerable to tone shift than single-process color. But with the right violet-based care and environmental protection, you can keep them bright for months, not weeks.
Step 4 of 6 • Protection

UV, heat, and mineral defense

Protection Science

Your brightness protection options

Good news: Everything that causes brassiness has a solution. Here's what professional care does that drugstore products can't:

What You Need vs. What It Does:

  • Fighting brass? Violet pigments sized for YOUR porosity level
  • Pool/beach plans? Chelating products that remove minerals before they turn you green
  • Daily heat styling? 450°F protection that seals toner inside
  • Sun exposure? UV filters that stop color fade at the source

What Most Products Miss:

  • Purple shampoo alone = one-size-fits-all (often over-tones or under-delivers)
  • No mineral removal = brass keeps building underneath
  • Basic heat protection = toner still escapes at high temps
  • Missing UV defense = sun undoes all your effort
💰 What This Means For Your Wallet
❌ Without the right products: Toning every 4-6 weeks
✅ With professional care: Stretch to 8+ weeks
You save: Half your toning appointments = time + money
Step 5 of 6 • Protection Plan

Keep your brightness brilliant

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Protection Plan

Time to choose your brightness defenders.

Each strategy below fights a different fade factor. These are proven combinations that actually keep highlights luminous—not just products that happen to say "blonde" on the bottle.

If you've ever thought "my highlights always turn brassy because..."—that's your answer right there. Tap what matches your reality. Your stylist will dial in the specifics.

Step 6 of 6 • Review

Your highlights plan

From Explore Catalog
Review
Today's highlights service:* Varies
Weekly care cost: $0
Step 1 of 6 • Introduction

Keep extensions beautiful between visits

Investment Science

You're now wearing a serious investment in engineered hair that could last a short time... or significantly longer. Let's aim for longer, shall we?

Your new dual-hair reality:

🌱 Your roots: Living hair with follicles, makes its own oils, can heal itself (the OG)
🌹 Your extensions: Beautiful but high-maintenance, no self-repair mode (like cut flowers)
🔗 The bonds: Each attachment point connects a weft of extensions to a small section of your natural hair
⏱️ The timeline: Tape (4-6 weeks) • Beads (6-8 weeks) • Keratin (8-10 weeks)
💸 The expensive truth:
With poor care: More frequent reinstalls = Higher annual cost
With smart care: Extended wear time = Significant savings
Example: Doubling your wear time could cut your annual investment in half
Real talk: One wrong product can dissolve those bonds overnight. But with the right routine? You'll double your wear time and halve your salon visits.
Step 2 of 6 • Care basics

Your new dual-zone reality: managing two hair types

Dual System

You're now managing two distinct hair zones: your natural hair at the roots continues to grow and produce oils, while your extension lengths require different maintenance to stay beautiful.

🌱 ROOT ZONE (Your Natural Hair)

✅ Living follicles produce oils
✅ Self-repairs and regenerates
✅ Needs oil control (not stripping)
✅ Grows about 1/2 inch monthly

🌸 LENGTH ZONE (Extensions)

⚠️ No follicle = no oil production
⚠️ Can't heal or repair itself
💧 Needs deep moisture therapy
🎨 Pre-processed and color-treated

What This Means:

  • Your attachment points connect two totally different hair types
  • Bonds carry significant stress—multiple extension strands on each natural hair
  • Wrong care for either zone = disaster for both
  • Success requires zone-specific treatment strategies
Key Takeaway: You're managing two hair types on one head. Your natural hair regenerates; extensions don't. This dual reality drives everything about your care routine.
Step 3 of 6 • Wash & dry

What shortens extension life

Emergency Prevention

Three things can turn your beautiful extensions into an emergency removal. Let's make sure none of them happen to you.

Enemy #1: Bond Destroyers

☠️ Sulfates: The nemesis of keratin bonds—gradually compromising their hold
🥥 Oil at roots: Sunday night coconut mask = Monday morning disaster
🍾 Alcohols: Make bonds brittle like old rubber bands
💣 Wrong pH: Anything over 7 weakens attachment points

Enemy #2: The Matting Timeline

Day 1: Invisible micro-tangles forming
Day 2-3: Small knots appearing at bonds
Day 4-5: Visible matting developing
Week 2: Serious detangling needed

Enemy #3: Friction & Physical Stress

🛌 Cotton pillowcase: Creates significantly more friction than silk
💇‍♀️ Aggressive brushing: Puts excessive force on attachment points
💧 Wet hair handling: Hair is significantly weaker when wet
Bottom line: Each enemy attacks differently—chemicals dissolve bonds, tangles create mats, friction causes breakage. But they're all preventable with the right routine.
Step 4 of 6 • Protect & sleep

Your protection options

Protection Science

Good news: Every threat to your extensions has a professional solution. Here's what dual-zone care does that basic products can't:

What You Need vs. What It Does:

  • Fighting bond breakdown? pH-balanced, sulfate-free formulas that clean without dissolving
  • Preventing mats? Dual moisture that treats roots differently than lengths
  • Night friction? Silk-smooth finishers that reduce tangles while you sleep
  • Oil migration? Root control that doesn't travel to bonds

What Most Products Miss:

  • One formula for all = wrong for both zones
  • Heavy oils/butters = bond slippage waiting to happen
  • High pH cleansers = gradual bond breakdown
  • No anti-matting technology = daily detangle battles
💰 What This Means For Your Investment
❌ Without dual-zone care: More frequent reinstalls
✅ With professional products: Significantly extended wear time
You save: Major money annually + less stress on natural hair
Bottom line: Professional dual-zone care isn't just better—it's specifically engineered for your two-hair reality. The right products pay for themselves in extended wear time.
Step 5 of 6 • Care plan

Build your dual-zone care routine

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Protection Plan

Let's build your extension care routine.

Managing two hair types needs coordinated care. Each bundle below respects your bonds while treating your lengths—it's a delicate balance we've already figured out for you.

Pick based on your biggest concerns—matting? Slippage? Dryness? Sleep tangles? The right routine can double wear time between move-ups. Your stylist knows your attachment type and will adjust accordingly.

Step 6 of 6 • Review

Your extensions care plan

From Explore Catalog
Review
Today's extensions service:* Varies
Weekly care cost: $0
Explore Catalog

Shop the full collection

Essential shows the focused core sets recommended most often; Complete shows our full, expanded options for deeper customization.

Review and Send

Your personalized hair care blueprint

Custom-tailored solutions for your hair journey

What happens next:

✓ Your stylist will review each selection with you
✓ Products are matched to your specific hair needs
✓ Everything coordinates for maximum results

Your personalized selections:

Your investment starting from: $0
Weekly hair care investment: $0
* Totals show “From” pricing using the minimum needed set. Final pricing varies by hair length and product size.

Your personalized selections are ready! The front desk will prepare everything while your stylist reviews your specific needs during consultation.