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Let's make your color last
Your color looks perfect right now. In the next 2 minutes, you'll learn exactly how to keep it that wayâno complicated routines, just smart protection.
What You'll Discover:
The moments that matter most
Real color challenges (swipe to explore)
The Early Wash
Your toner looked perfect leaving the salon. You washed your hair the next morning because it felt weird not to, and by day five the tone was already slipping. Fresh color needs 72 hours to fully stabilizeâwashing early lifts tone before it's locked in.
What would've stopped it: Cool-water rinses only until Day 3, then a gentle shampoo. Patience is protection.
The Morning Rush
You were running late. The flat iron was cranked up hot, and you rushed through your hair in five minutes. By that afternoon, you noticed your ends looked washed out. High heat re-opens those cuticles your stylist just sealed, and pigment leaks right back out.
What would've stopped it: Lower heat and a protective barrier between your tool and your hairâespecially when you're rushing.
The New House
You moved, and suddenly your color looks rusty. Same products, same routineâdifferent water. Hard water minerals are clinging to every strand like tiny barnacles, distorting your tone and creating that dull, orangey cast.
What would've stopped it: A weekly chelating reset to strip those minerals before they build up, or rinsing with filtered water.
The Beach Trip
You spent a week in the sun, and your brunette came home three shades lighter. It wasn't your imaginationâUV light was acting like slow-motion bleach the entire time, quietly breaking color molecules apart strand by strand.
What would've stopped it: A UV shield misted on before stepping outside, plus cool rinses after every beach day to close things back down.
How to protect what you just got
Simple protection that works (swipe to explore)
Gentle Cleansing
Professional formulas use gentler surfactants that clean without stripping pigment or roughing up your surface. They're molecularly designed to respect the chemistry you just invested in.
Why it matters: Harsh sulfate cleansers pry cuticles open with every washâeven if the bottle says "color-safe." Professional formulas protect your pigment while keeping hair clean and fresh.
Molecularly smaller cleansers wash without prying cuticles open or stripping color.
Heat Protection
Heat styling reopens cuticlesâunless you create a barrier first. Professional heat protectants shield hair so you can style without lifting tone or fading vibrancy.
Why it matters: Unprotected high-heat styling is one of the fastest ways to fade color. Each hot pass lifts a little more pigment, shortening your color life significantly.
Thermal barriers lock pigment molecules inside while you style, preventing heat-induced fading.
Weekly Mineral Reset
Hard water deposits minerals on every strandâcalcium, magnesium, iron. They build up invisibly and shift your tone warmer while blocking light reflection and creating dullness.
Why it matters: Minerals create that dull, brassy cast that makes color look cheap and faded. No amount of toning fixes buildupâyou have to remove it at the source.
Chelating agents bind to metal ions and lift them away without damaging hair structure.
Daily UV Defense
Professional UV shields block the photodegradation that breaks down color molecules. They work like sunscreen for your hairâprotecting against the sun's bleaching effect even on cloudy days.
Why it matters: UV light acts like slow-motion bleach, breaking down color molecules continuously. Even cloudy days let through UV that warms your tone and fades vibrancy week by week.
UV filters prevent oxidation at the source, protecting fragile color molecules from degradation.
So here's what professional care does differently. Gentler cleansers that actually clean without prying those cuticles open. UV shields block the sun's bleaching effect. Heat protectants keep your styling tools from lifting tone. And weekly mineral removalâbecause hard water creates that dull, brassy thing. Small habits, but they add up to months of color instead of weeks.
Build your color defense
Your stylist will review these with you and customize based on what you just discovered. Tap the categories that match your daily life.
Let's solve style problems
You just got a precision cutâright now it's perfect. In the next 2 minutes, you'll learn how to keep it that way for weeks, not days. Three things kill cuts fast: oil migration, product buildup, and rough cuticles. Fix these, and your cut maintains itself.
In the next 2 minutes, you'll learn:
These four problems account for most style failures
Identify which one affects you most (swipe to explore)
Volume Disappears by Noon
You styled your hair with gorgeous root lift this morning. By lunch, your crown is flat and oily-looking. Natural scalp oils migrated down your hair shaft, weighing everything down and killing your volume.
What would've stopped it: A root primer that resists oil migration, and a scalp tonic that balances oil at the source.
Ends Fuzz Up Even With Serum
Humidity hits and your ends puff up. You add more serum and it looks greasyâbut not smoother. Raised cuticles are grabbing moisture and roughening the surface.
What would've stopped it: A lightweight cuticleâsealing fluid that smooths the surface instead of weighing it down.
Cut Doesn't Gleam Like Day One
Week by week, residue builds on your surface and blocks reflection. Even when hair is clean, it looks dullâand products stop working the way they did on day one.
What would've stopped it: A weekly clarifying reset that lifts residue without stripping natural oils.
Style Won't Hold Despite Products
You spend 15 minutes styling, use all the right products, and by midâafternoon your hair looks limp. You keep adding more product, but nothing holds. High heat weakened the protein bonds that create style memoryâyour hair can't remember the shape you gave it.
What would've stopped it: Lower heat and a thermal protectant that preserves protein structure so your hair can hold shape.
Professional care systems solve the root causes
Here's how to fix each problem (swipe to explore)
Oil Control System
Regulates sebum production at the source instead of just absorbing surface oil. Creates a barrier between your scalp and your styled hair.
Why it matters: Treats the source, not the symptomâso lift holds longer.
Scalp-balancing technology regulates oil production without stripping.
Heat Management System
Protects protein structure during thermal styling so hair retains its shapeâlessening the need for rework.
Why it matters: Preserves the bonds that create style memory for allâday hold.
Thermal protectants reduce heat impact while supporting style memory.
Cuticle Sealing System
Lightweight formulas seal cuticles flat instead of coating them with heavy oil. Smooth surfaces naturally reflect light and resist humidity.
Why it matters: No amount of serum fixes rough cuticlesâyou're just adding weight. Smooth cuticles mean real shine and frizz resistance, not greasy heaviness.
Cuticleâsealing technology creates even surfaces that reflect light uniformly.
Surface Reset System
Removes buildup without stripping natural oils so products work as intended and shine returns.
Why it matters: When residue blocks the surface, even great products can't penetrate. A weekly reset makes everything perform like new.
Clarifying agents lift residue while preserving essential lipids.
Solve your style problems
Most people need 2â3 targeted productsânot a 10âstep routine. Pick your primary issue, add support as needed. Your stylist will help you prioritize if you're dealing with multiple problems.
Your selections
Your stylist will customize your selections and have them ready at checkout.
Add your name for quick checkout.
Keep your brightness longer
Your highlights are developing right nowâthose foils are lifting specific strands to create sun-kissed dimension. In the next 2 minutes, you'll learn how to keep this brightness looking fresh for months, not weeks.
What You'll Discover:
What makes highlights warm
Real tone challenges (swipe to explore)
The Speed Fade
You styled your hair this morningâit looked perfect. By afternoon, your ends looked washed out. High heat doesnât just warm your tone graduallyâit strips violet pigments in minutes. One hot styling session at high temps can undo days of toning work. Itâs not subtleâitâs fast.
What would've stopped it: Using gentler heat settings and a tone-safe heat shield every time you style with hot tools.
The Outdoor Fade
Youâre not even trying to tanâyou just walk to your car, run errands, sit by a window at work. But UV is breaking down your cool tones every single day. Even cloudy days let through about 80% of UV rays. Your commute is slowâmotion bleaching happening everywhere.
What would've stopped it: A UV shield applied every morning before leaving the houseâtreat it like sunscreen for your hair.
The Dullness Problem
Your highlights look flat and lifelessânot necessarily brassy, just dull. The brightness is gone. Hard water minerals coat every strand like an invisible film, blocking light reflection and making your dimension disappear. Even expensive products canât shine through the buildup. Your hair isnât damagedâitâs just covered.
What would've stopped it: Weekly mineral removal treatments to clear the coating, or a shower filter to prevent deposits in the first place.
The Creeping Warmth
Your highlights looked perfect for two weeks, then a subtle warmth crept in. You havenât changed anythingâno extra sun, no new hot tools. Porous highlighted hair naturally grabs warmth from products, air, even clean water. Itâs not damage and itâs not your faultâitâs chemistry working against you every day.
What would've stopped it: Preventive toneârefreshing treatments once or twice weekly to counteract the natural warm drift before it becomes visible.
You notice subtle warmth creeping in. Daily UV can break down cool tonesâeven on cloudy daysâwhile you're just living your life. Heat lifts violet pigments. Hard water leaves mineral deposits that shift tone warmer. All predictable. All preventable. Let's see the exact moments that matter.
Professional brightness care
Professional solutions (swipe to explore)
Heat Protection
Professional heat protectants create a thermal barrier that prevents pigment loss during styling. They're specifically formulated to protect porous highlighted hair from highâtemperature damage.
Why it matters: High heat breaks down violet pigments firstâthey're the most fragile tones in your highlights. Unprotected styling fades brightness fast and shifts your tone warmer with every pass.
Toneâsafe thermal protection shields fragile violet and ash pigments from heat degradation.
UV Protection
Professional UV shields block the photodegradation that causes cool tones to fade and brass to develop. They work like sunscreen for your hairâprotecting against oxidation even on cloudy days.
Why it matters: UV is the fastest path to warm, brassy tones. Sun exposure accelerates fade exponentially, breaking down your investment in brightness day by day, even during your commute.
UV filters prevent oxidation at the source, protecting fragile violet and blue pigments from degradation.
Mineral Removal
Professional chelating treatments remove toneâshifting deposits from hard water, chlorine, and minerals. They bind to metal ions and lift them away without damaging your porous highlighted strands.
Why it matters: Minerals create that dull, brassy cast that makes highlights look cheap and oxidized. No amount of toning fixes buildupâyou have to remove it at the source, not cover it up.
Chelating agents bind to metal ions and lift them away without damaging porous hair structure.
Tone Maintenance
Professional violetâdepositing treatments refresh cool tones and counteract the natural warming that porous highlighted hair experiences. They're sized specifically for porous hair so they deposit evenly without overâtoning.
Why it matters: Highlighted hair naturally warms over timeâit's chemistry, not your fault. Gradual tone refresh prevents the need for emergency correction appointments and keeps you looking fresh.
Professional violet pigments are sized for porous hairâthey deposit evenly without overâtoning or creating purple spots.
UV shields block photodegradation before it happens. Heat protection lets you style without sacrificing tone. Weekly mineral removal clears buildup that dulls shine and warms tone. Tone maintenance keeps you fresh between appointments. Small daily habits add up to months of brightness instead of weeks. Your protection system is ready.
Keep Your Brightness Longer
You just learned what fades highlights faster than anything. Now pick the protection that matches your daily life.
Essential: What everyone with highlights needs (UV defense, gentle cleansing, heat protection)
Complete: Advanced protection for hard water areas, frequent swimmers, or those who want 8+ weeks of brightness
Your stylist will help you dial in your specific routine and cadence.
Keep extensions beautiful between visits
Your extensions are freshly installed and look absolutely stunning. Right now, your length and volume are exactly what you wanted.
You just made a serious investmentâand with the right care, these could last months longer than most extensions do. Most problems are preventable, not mysterious. The difference? Just a few smart habits you'll learn in the next 2 minutes.
What You'll Learn:
The moments that cause problems
Real extension challenges (swipe to explore)
The Wrong Product
You used your regular shampoo because you didn't think it matteredâit was just one wash. Within days, your bonds feel loose or slippery. Sulfates actively break down adhesives, and heavy oils migrate to attachment points creating slippage. One wrong product can quietly undo weeks of beautiful wear.
What would've stopped it: Checking every single product label before it touches your hair. Sulfateâfree and oilâfree near bonds isn't optionalâit's the foundation of keeping attachments secure.
The Heat Mistake
You were running late and curled quicklyâdidn't think much of it until you felt the ends crisp under the iron. High heat didn't just style your hairâit permanently degraded the protective coating on your extensions. Unlike natural hair, extensions can't repair themselves. What's damaged stays damaged.
What would've stopped it: Lower temperatures and a heat shield applied before any hot tool touches your hair.
The Morning Tangles
You wake up to tiny knots clustered right at your attachments. You tossed and turned all night on a cotton pillowcase, and that friction tightened strands at the bond pointsâexactly where you can't afford stress. Do this for a week and the tangles compound, pulling at bonds and making morning detangling painful.
What would've stopped it: A loose protective braid and a silk or satin pillowcase that lets hair glide instead of catching.
The Dry, Tangled Mess
Your extensions looked silky for the first week, then started feeling dry and tangling constantly. Extensions have no follicles producing natural oilsâwithout consistent moisture, they become rough and prone to matting within weeks.
What would've stopped it: Weekly deep hydration treatments and daily moisture mists, focusing on midâlengths to ends where extensions are (not at the bonds).
You wake to tiny knots near attachments. Friction from cotton creates overnight stress. Bonds feel loose after a week when the wrong products touch them. Ends look fried after styling when heat runs too hot. All predictable. All preventable.
Extension-safe care
Extension-safe solutions (swipe to explore)
Bond-Safe Cleansing
Sulfateâfree, extensionâcompatible formulas clean your scalp and hair without weakening adhesives or bond integrity. They're pHâbalanced to preserve attachment security while removing buildup.
Why it matters: One wrong shampoo can dissolve adhesive bonds or weaken tape attachmentsâundoing your investment in hours. Bondâsafe cleansing protects your attachments while keeping your scalp healthy and clean.
Bondâfriendly surfactants clean without weakening attachment points or degrading adhesives.
Heat Protection
Extensions need lower temperatures and protective shielding to avoid coating degradation. Professional heat protectants create barriers that protect both synthetic and human hair fibers from thermal damage.
Why it matters: Extensions can't self-repair like your natural hairâheat damage is permanent. Proper protection and lower temperatures mean your extensions stay beautiful longer and look natural throughout their wear.
Heat-activated barriers protect synthetic and human hair fibers from thermal degradation without interfering with bonds.
Attachment Protection
Professional frictionâreducing care minimizes stress at attachment points. Silk pillowcases, protective braiding, and proper detangling technique keep bonds comfortable and secure between moveâups. Bonds are anchored to natural hairâthey can't handle constant pulling or leverage from rough surfaces and tangled lengths.
Why it matters: Once bonds weaken or slip, there's no simple fixâyou're looking at replacement or early removal. Prevention is the only real solution.
Reduced friction coefficient means less mechanical stress on bonds and lengths.
Continuous Hydration
Extensions have no follicles producing natural oilsâmoisture must be added consistently and intentionally. Unlike your natural hair, extension fibers can't self-lubricate. Without regular hydration, they become brittle and rough within weeks.
Why it matters: Dry extensions don't just look dullâthey tangle constantly, making detangling painful and accelerating bond stress. What starts as dryness quickly becomes damage you can't reverse.
Bond-safe hydration adds moisture without weakening attachments.
Loose braid and silk pillowcase reduce friction overnight. Your bonds will thank you tomorrow. Use only bond-safe cleansers. Keep conditioner away from attachment points. Check every product label. Try lowering your tool temperature. Extensions need gentler heat than natural hair.
Protect Your Investment
You just learned the four things that shorten extension life. Now build protection that makes your extensions last months longer.
Essential: Nonânegotiables (bondâsafe cleansing, friction reduction, heat protection)
Complete: Advanced care for active lifestyles, swimmers, or those who want 3â4 months of beautiful wear
Your stylist will walk through timing and technique so you leave with a clear routine.
Protect your keratin investment
Your hair just went through molecular re-engineering. Right now it's sleeker than you expectedâthat mirror-like smoothness is your new bond pattern working.
You invested significantly for months of effortless hair. Most treatments last 2-3 months, but yours could last 5-6 months. The next few weeks decide which one you'll get.
What You'll Learn:
What threatens your smooth
The moments that threaten your smooth (swipe)
The Wrong Shampoo
You used your regular shampoo three days after your treatment because the bottle said "safe for all hair types." Within two weeks, your smooth started feeling rough. Sulfates stripped the keratin coating that protects your new bond patternâone wrong product can undo weeks of smoothness.
What would've stopped it: Checking every single product label before it touches your hair. Sulfate-free isn't optionalâit's the foundation of everything.
The Impatient Blow-Dry
Your stylist said to avoid heat for 72 hours, but you had plans. You blow-dried the next day because you couldn't wait. High heat disrupted your bonds while they were still stabilizingâlifting the finish before it fully set.
What would've stopped it: Air-drying for the first 72 hours, or using only cool air if you absolutely had to dry.
The Moisture Mistake
You got caught in the rain, jumped in the pool, or just lived life around water. Within days, your smooth started looking puffy at the edges. Excess moisture swelled your fibers and temporarily disrupted your sleek bond patternâeven though keratin is meant to resist humidity, unprotected exposure can overwhelm it.
What would've stopped it: A daily anti-humidity barrier applied every morning, and immediate rinsing after any water exposure (rain, pool, ocean) followed by a smoothing primer to reset the surface.
The Dry, Straw-Like Feel
Your keratin looked great for two weeks, then started feeling dry and brittle. You thought smoothness and moisture were the same, but they're not. Keratin restructures bonds and changes how your hair holds moistureâwithout consistent hydration, smooth turns stiff and loses flexibility.
What would've stopped it: Weekly deep moisture treatments formulated specifically for keratin-treated hairânot heavy conditioners that can break down your finish.
If a past keratin faded too fast, daily life chipped away at it. Humidity swells the cuticle. Chlorine and salt roughen the surface. Unprotected heat breaks down the coating. The signs: a halo of frizz in damp weather; rough edges after a swim. All predictableâand all preventable.
Keratin-safe care
Professional keratin care (swipe to explore)
Sulfate-Free Cleansing
Sulfates actively break down keratin bondsâthey're designed to strip, which is exactly what your keratin-treated hair can't withstand. Sulfate-free formulas clean gently without dissolving the protective coating.
Why it matters: Using sulfates can cut treatment life significantly, sometimes by months. This is the most important non-negotiable for keratinâone wrong product can undo weeks of smoothness.
Sulfate-free surfactants clean without disrupting reformed bond structure or stripping protective coating.
Heat & UV Protection
Professional heat protectants create a thermal barrier so you can style without breaking down your keratin coating. UV filters prevent photodegradation from sun exposure that can roughen your smooth over time.
Why it matters: Your hair is more heat-tolerant with keratinâif you shield it properly. Unshielded heat or UV degrades the keratin coating and brings back frizz you worked hard to eliminate.
Thermal polymers create protective shields that prevent heat degradation of keratin bonds while maintaining flexibility.
Anti-Humidity Barrier
Professional humidity shields create a hydrophobic barrier that prevents moisture from swelling fibers and disrupting your smooth. They're breathable protection that doesn't weigh hair down or feel sticky.
Why it matters: High humidity can temporarily swell fibers even with keratin, causing that dreaded frizz halo to return. Daily moisture protection keeps your sleek intact regardless of weather.
Polymer barriers prevent water penetration without weighing hair downâbreathable, invisible protection.
Weekly Hydration
Keratin restructures bonds, which changes how your hair holds moisture. Weekly hydration prevents dryness before it startsâkeeping your smooth feeling supple and flexible, not stiff or brittle.
Why it matters: Dry keratin-treated hair loses its glide and starts to feel rough or straw-like. Prevention is easier than repair, and moisture keeps your smoothness touchable and natural-feeling.
Molecular oils restore flexibility without disrupting reformed bonds, maintaining smoothness and suppleness.
Keratin-compatible, sulfate-free cleansers wash gently without dissolving the finish. Bond-aware primers and weightless oils reduce friction so sleek stays put. Heat and UV shields guard daily styling. Chelating resets remove chlorine or minerals before they do damage. This scaffolding keeps smooth intact.
Build your longevity system
You just invested significantly in molecular transformation. Most people get 2â3 months. With the right protection, you could get 5â6 monthsâthat's literally double the treatment life. Pick the protection that matches your life.
Complete: Advanced protection for challenging environments or maximum longevity
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Your catalog selections
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